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DOORCO Appoints Creative Consultant

Dorco_14-08-18_Jeyda_0007Recognised as one of the UK’s most innovative composite door manufacturers, DOORCO is once again demonstrating its leading-edge approach to supply with the appointment of a Creative Consultant. Jeyda Heselton, a self-proclaimed DOORK, is teaming up with DOORCO as their Creative Consultant to add a new dimension to the company’s already innovative range of products, designs and marketing collateral.

Dan Sullivan, MD talks about the appointment: “DOORCO likes to push the envelope when it comes to innovation, whether that’s with our products, designs or marketing. We have some unique products in our portfolio but getting fresh inspiration for this is often challenging. While we can clearly see trends and growth areas through our own sales, we are often quite far removed from what is happening ‘on the street’ because we are simply a component supplier. This is why I was so intrigued by a news item about “A girl obsessed with doors” shown on the BBC back in February and on further investigation, the images she posts on her Instagram channel @knockinondoors.

““The girl obsessed with doors” turned out to be Jeyda Heselton. Jeyda’s passion and imagery caught my attention immediately and I was hoping we could get some of those images for our own use. But once we met we quickly realised she was incredibly creative and has some great ideas on what makes a good door. Not something, as a manufacturer, we often get direct insight into. We are delighted that Jeyda has agreed to be DOORCO’s Creative Consultant and look forward to sharing some of her opinions on door trends, her unique photography and making some of her rather different ideas a reality.”

Jeyda Heselton comments: “Doors are a passion of mine. There’s something fascinating about a door – common to all people and yet they can take so many different forms. The colours, sizes, textures, features and surrounding area all come together to something completely unique. I love to spend my spare time on door walks – basically walking around my home town of London taking photos of doors and then sharing with the very large online community of doorks – but who knew it would lead to meeting up with one of the UK’s leading composite door suppliers and being appointed as their Creative Consultant. I am delighted and very much looking forward to working with the team at DOORCO to help define the future of doors.

“My opening blog about my first encounter with the real door industry is available now on DOORCO’s website. Each month I will be sharing my thoughts on door trends ‘on the street’ as well as working behind the scenes on a variety of projects.”

Dan concludes: “DOORCO likes to challenge and innovate – things don’t have to stay the way there are, just because they’ve always been that way. This partnership is going to generate some fresh ideas for the industry, challenge the status quo and bring innovation to the composite door market. We will also have an injection of fresh images which will filter down to our customers to use in their own marketing, showrooms and brochures. At the end of the day, if we can widen the composite door market by enticing someone that may traditionally go with timber then this will be a great success.”

To see the full Dan Meets Jeyda interview, visit: http://www.door-co.com/unlocking-your-inner-doork/

Colours for Now: Trend for Bold

DOORCO Ltd is expanding their colour range with the addition of seven new colours that will shape the front door market for the rest of the year.

Jayne Sullivan, Operations Director comments: “The main topic of conversation continues to be colour in all areas of the home improvement market. Whether it’s interior or exterior, homeowners are becoming braver in their colour choices and this ‘trend for bold’ is fast extending to front doors. As one of the leading composite door suppliers to the UK market, it is our job to make sure we are doing all we can to keep our customers ready to supply the homeowner with what they want.

That’s why we have introduced seven new, fashionable colours into our already extensive range of 38 standard colours. While we continue to match any colour, by adding these seven colours to our standard range, we’ve made them available on a short lead time of just five days. These new colours include darker blues and greens (Bahia Blue and Moss Green), bolder shades like Paradise Green and Caribbean Blue, coupled with the earthy and classic shades such as Clay, Mushroom and Putty.

“For DOORCO, it’s about delivering these lifestyle choices, not just doors. However consumers’ tastes evolve, as an industry we should be offering the most comprehensive collections of designs, colours and glazing options and customers tell us, the best looking composite door finish in the market. With each of the new palettes design to support the ‘trend for bold’, we’re raising the benchmark once again.”

PS The new colour range is included in our updated brochure which is available now.

For more information call: 01625 428955

Colour range 2018

Glazing Hits 100

DOORCO Glazing Service
DOORCO’s new specialist added-value Glazing Service, which offers to take the pain out of glazing doors, particularly for the growing contemporary market, hit 100 orders in just a matter of weeks and some major contacts in the pipeline for the last quarter of the year.

“As the popularity of modern door designs soars, so does the complexity of the components and skill-sets required to create the ultimate contemporary door,” says Dan Sullivan, DOORCO’s MD. “While many of our customers have the desire to introduce the flush finish of the Inox or Urban cassettes, the installation can often be complicated and time consuming and doesn’t always justify the additional resource required in their fast-paced manufacturing processes. This is why DOORCO chose to invest in our own glazing service which has specialist equipment run by a dedicated glazing team. We are delighted that it seems to fit the bill for many of our customers, both large and small.

“Enquiries so far indicate that Inox is the most popular choice for our customers. It looks great on a flush slab thanks to its high-grade stainless-steel flush fit exterior that sits just 3mm from the door surface. Tri-SYS, while simple to install, is also prevalent as customers opt for ease, which is exactly what this service was aimed at. Offering a more traditional raised profile in a woodgrain finish, Tri-SYS gives any of our designs a more conventional feel. The third option is Urban – a combination of thermally broken aluminium and PVC-U, available in a woodgrain or smooth finish, in a range of colours including an anodised finish. Urban looks great on LINKS, really creating the ultimate contemporary door.

“We’ve also made the ordering process even easier by adding a new, bespoke door designer to our website – a customer’s design can be sent directly through to our ordering system and delivered from as quick as three days.

“Being the only composite door supplier in the UK to offer the Inox, Tri-SYS and Urban glazing cassette systems as pre-glazed options is another example of DOORCO’s commitment to providing unrivalled customer service.”

For more information on all DOORCO’s products and services call 01625 428955 or to view the new door designer visit: https://retail.doors.door-co.com/doorco/designer

Sternfenster sees the benefit of sole supply from DOORCO

SflogoWith such an extensive product offering for the home improvement market, it’s clear to see why Lincolnshire based Sternfenster has such an impressive heritage to its name.  With a wealth of happy customers who come back to them time and again, quality and service is of the utmost importance.  They need suppliers that won’t let them down – which is why they use DOORCO for all of their composite door requirements.

“We initially took DOORCO products as a large customer at the time had specified their slabs,” explains Shaun Cannon, Stores and Purchasing Manager at Sternfenster.  “To start with, we paralleled two suppliers and it soon became clear that the product range of styles, colours and the overall offering from DOORCO, was much better suited to our customers’ needs.  We’ve been a customer for three years now and they are our sole supplier of composite door slabs.

“We’re currently seeing the contemporary range grow in popularity, with their Monza slab a firm favourite.  Anthracite grey is still extremely popular, although we have been asked for a few more unusual colours too.  We are currently working towards an extension to our range to include the LINKS door, as we’re sure this will also be popular with our customers.  A door slab is a complex product, making machining them a difficult process.  Inevitably, some problems do occur along the way, but it’s fair to say as and when that happens, DOORCO always rectifies the situation quickly and effectively and most importantly, they keep communicating with us.

“Composite doors tend to sell themselves, but having a great product and being able to offer the customer a wide range of styles and colours, means our customers don’t need to look anywhere else.  We’ve also found DOORCO’s brochures and sales support team to be extremely useful.  We’ve been in the business for almost 45 years, so in that context our relationship with DOORCO is relatively new, but it keeps going from strength to strength and I’m sure it will continue long into the future.”

For more information on Sternfenster call: 01522 512525 or visit www.sternfenster.com
For more information on DOORCO call: 01625 428955

Making Doors The Lifestyle Choice

Jayne Sullivan, Operations Director at leading composite door supplier DOORCO Ltd talks to Glass News about how fashions in interior design can’t be ignored when looking at where the door market is heading next and how colour and style must be prevalent in supplying the end customer with the lifestyle choices they desire.

MAKING DOORS THE LIFESTYLE CHOICE

One of my favourite tasks is to flick through the monthly interior design magazines I subscribe to. It’s not about gaining inspiration for my home but seeing what the experts are talking about and the key trends emerging – after all the front door of a house often reflects the style of the home within. And as we all know, what’s ‘hot’ inside eventually filters through to the exterior. It’s about recognising that our products are essentially a lifestyle choice and for DOORCO, it’s this attention to detail that drives our innovation. In fact, it was the main inspiration behind this magazine’s cover which is a taster of what’s to come from our new brochure.

It’s all about colour

The main topic of conversation continues to be colour, and there are some very prevalent themes emerging. While grey may still be the neutral of choice for many interiors due the timeless and classic look it provides, colour choices are bolder – grey is evolving as we see a significant shift towards lighter greys such as Traffic Grey and Slate, but also blue and green tones coming through especially with colours such as Moss Green, Basalt Blue, French Blue and Stormy Seas. Of course, the experts are often braver in their design than many homeowners but we can all pick the elements we like to introduce into our homes. It seems the style is all about rich pigments and moody tones. Dark blue walls and dark furniture, furnished with a touch of colour and texture. Interestingly tropical trends are still popular, but instead of carnival bright colours, it’s about mixing greens and bold leaf patterns. I have to agree that rich shades of green look striking against the navy or charcoal walls that are so fashionable.

Stay On-Trend

It is gratifying when browsing through what the top designers are saying, that their styles are aligned with where DOORCO is going next. For us it’s about delivering these lifestyle choices, and whatever the homeowners’ tastes are, we as an industry, should be offering doors that are on-trend and accessible. We already have the widest range of designs, and customers tell us, the best looking composite door finish in the market. But as we evolve, we need more than just “traditional” or “contemporary” to define them with and more than just pictures of door fronts or lines of SKUs to provide broader inspiration.

In the initial stages of designing our next brochure, instead of just incorporating our new products, colours and designs in to our original one, we felt we needed to do something different. Our current brochure seems to have become the template for many, which is not surprising as it is comprehensive, well-structured, well laid out and our customers love the fact that it can be easily wrapped with their logos and colours – it’s a fantastic and cost-effective sales tool for them. But as a company brochure for DOORCO, it was time for an overhaul.

Innovation with impact

Innovation drives everything we do – our products, our services and our marketing. That’s why our new brochure design is quite different from anything our industry has seen before. We’ve invested in photography to make sure the brochure and accompanying marketing campaigns have maximum impact, all of which will be available for our customers’ own marketing portfolios.

But of course, it’s not just about clever marketing, there has to be substance behind any strong campaign and we always start with the product. The cover advertising gives you a glimpse of our new lifestyle collections – Metro, Rustic, Classic and Deco – and we’ve been working with our paint suppliers to develop new colour palettes that reflect these changing tastes. We may have exaggerated the settings but they’re stand-out for a reason – to show that we can provide a design inspired door for every home in every location.

Extended Colour Range

We have introduced 8 new colours into our already extensive range of 40 Premium Colours in order to stay ahead of these trends. There are darker blues and greens (Bahia Blue and Moss Green being my personal favourites), bolder shades like Paradise Green and Caribbean Blue, coupled with the earthy and classic shades such as Clay, Mushroom and Putty. Each palette is designed to support the on-trend lifestyle choices that consumers are making today and is backed up by suggestions for hardware, glass and glazing too. In addition, the new brochure will feature popular RALs with a bespoke take on classic colours like Ruby Red (3003), Crème (9001) and Graphite Black (9011) which align to popular aluminium profiles.

Finishing touches

And we don’t stop there. We pay close attention to the finer details too, including supplying painted drip bars and co-ordinating edgebanding for doors that open-in, to match any colour choice. It’s often these finishing touches that make all the difference to the completed look – the seamless integration of a front door into the rest of a property’s design, both inside and out.

If you would like to find out more about or would like a copy of the new brochure when it is available, call: 01625 428955

Don’t Be Limited On Choice When It Comes To Prepped Doors

Following the launch of our Customer Charter earlier this year, the UK’s leading independent composite door supplier DOORCO makes another bold statement to the market with a “no restriction” prepped door service promise.

CNC web

“It is well documented that the popularity of the composite door is growing and the market is getting bigger,” says Dan Sullivan DOORCO’s MD.  “With this demand comes complexity – customers are demanding more choice and there is greater competition out there.  For DOORCO, our policy is to not only keep up with these demands, but also make sure these complexities aren’t an issue for our customers.

 

“Having a prepping service is nothing new, but how many composite door manufacturers offer this service with no restrictions? DOORCO customers can order any slab, design, glazing cassette and glass combination.  And when it comes to colour, in addition to our eight standard slab colours (including Anthracite Grey) and 38 premium colours, we can also supply any RAL colour as a special order.

 

“A door slab is a complex product, making machining them a difficult process, but we can prep for any lock; any hinge; open in; open out; edgeband painted or not.  The calibre of our team has enabled us to offer this added value service to our customers.  We have the technology and expertise to ensure they are right first time – and if they’re not, that’s our problem!

 

“In addition to standard prepping, we can pre-glaze the doors for you too.  Whether it’s a complex contemporary door glazed with Inox or Urban, or something more traditional using Tri-SYS, DOORCO’s glazing service offers this choice.  For us, it’s about taking the pain away from our customers and offering the best service we possibly can.

 

“Delivering exceptional service is central to everything we do at DOORCO and what our business is built around. Our Customer Charter sets clear, measurable promises to our customers that we will hold high stock levels and delivery quickly, and our prepping service is about added-value.  It is our drive to be the composite door supplier of choice and open up the world of choice composite door has to offer to everyone.”

 

For more information on how we can support your business, call us on 01625 428955

Doors for Every Location – It’s All About Innovation

Jayne Sullivan, Operations Director at DOORCO talked recently to GGP Magazine about the evolution of the composite door market and how the only way to stay ahead is to Jayne Newinnovate across products, service and marketing.

 

Doors for Every Location – It’s All About Innovation

 

Our connection to the door industry goes back many years, starting out in the family business supplying timber doors, right up to setting up DOORCO and becoming one of the UK’s leading composite door manufacturers.  Once seen as an add-on to the window market, there has been a clear switch in recent years that has put doors front and centre of the fenestration industry.  The composite door has driven this.

Starting out importing just one container load of composite doors directly to our first customer, competing against one supplier that saturated the market, DOORCO is now one of the leading composite door suppliers.  It hasn’t always been an easy journey, but the key thing we have learned is that innovation is the only way to keep ahead of the game. Being independent has allowed us to drive our business forward through innovation, providing differentiation in our products and services.  In a competitive market, differentiation is key.

 

Paying Close Attention

Being aware of the market, competitors and customers is crucial to the success of any business.  But looking beyond this, recognising that we are part of the home design market is vital.  After all the front door is one of the most important features of a house nowadays.  Fashion can be fickle – what’s ‘hot’ now isn’t necessarily ‘hot’ tomorrow. But equally when it comes to design, interior trends generally filter through to the exterior. Keeping ahead of these trends means paying close attention to how, where and what we need to be offering to our customers.

 

Doors for every location

DOORCO already has the widest range of designs and — customers tell us — the best looking composite door finish in the market. But as we evolve we need to do more. We want to redefine composite doors, doing away with simple “traditional” and “contemporary” labels, moving away from standard ‘door-in-house’ imagery and providing something more inspirational than lines of SKUs.
Our new brochure is a great example of this. The current brochure seems to have become the template for many; it’s comprehensive, well-structured, well laid-out and our DC Door supplement June 3customers love the fact that it can be easily wrapped with their logos and colours.  But as a company brochure that really reflects what DOORCO is about, it was time for some more innovation.

 

Our current advertising campaign reflects the style you will see inside the new brochure and is quite different from anything our industry has seen before.  Our wide product range is defined by four lifestyle collections – Metro, Rustic, Classic and Deco – each with its own, unique hero image.  We may have exaggerated the settings but they’re stand-out for a reason – they demonstrate that DOORCO can provide a design-inspired door for every home in every location.

 

Choice in Colour

Colour is still the main topic of conversation and colour choices are getting bolder.  We are introducing eight new colours into our already extensive range of 40 Premium Colours.  There are darker blues and greens (Bahia Blue and Moss Green being my personal favourites), bolder shades like Paradise Green and Caribbean Blue, coupled with the earthy and classic shades such as Clay, Mushroom and Putty. Each palette is designed to support the on-trend lifestyle choices that consumers are making today.  The new brochure will feature these new colours alongside popular RALs with a bespoke take on classic colours like Ruby Red (3003), Crème (9001) and Graphite Black (9011) which align to popular aluminium profiles.

 New Colour Range

We pay close attention to the finer details too, including supplying painted drip bars and co-ordinating edgebanding for doors that open-in, to match any colour choice. These inishing touches make all the difference to the completed look – the seamless integration of a front door into the rest of a property’s design, both inside and out.

 

One step beyond

Of course, there is no point in having the best finish and the boldest marketing campaign if you don’t have the means to deliver.  Service is just as important and our DOORCO Customer Charter clearly defines our promise to deliver on time, in full and fast.  It gives our customers a clear statement that is measurable and that we can be held accountable against.  This is backed up further with added-value options like the newly launched glazing service that offers the Inox, Urban or TriSYS glazing cassette systems as a pre-glazed option to all our distribution and prepped door customers.

Customer Charter 2

 

Innovation and attention to detail across our products, services and marketing offers the differentiation our customers need to stand out in a competitive market. Moreover, it gives the homeowner doors that represent the lifestyle choices they desire.

 

If you would like to find out more about DOORCO as a supplier, or would like a copy of the new brochure when it is available, call: 01625 428955

The Evolution of Doors

Dan Sullivan talked in the recent Glass Times door supplement about the role the composite door has played in the evolution of the door from an “add-on” to an industry leading product group, and explains how the company strives to help their customers satisfy the homeowner through innovation.  Dan Sullivan

Since there have been houses there have been doors, in one form or another. Many would say they are an essential part of any home, but for the window industry they have been seen as an add-on product, whereby installers would sell a houseful of windows and hopefully a door as part of the package. Although it has always been a market in its own right, there has clearly been a switch in recent years that has truly put doors front and centre of the fenestration industry. Now installers sell doors as a lead product and might even sell a houseful of windows off the back of an enquiry for a front door.

Our family has a strong connection with the door industry spanning many years and my career started working in the family business selling timber doors. The revelation that was the GRP composite door was an opportunity I spotted early on. At the time there was only one supplier that saturated the market, but the market was crying out for more. Starting with one container load delivered directly to our first customer, DOORCO now imports (on average) 40 containers each month. Some of these go directly to our larger customers who do their own fabricating, while the rest is distributed through Macclesfield, either as a slab or fully prepped door, depending on what each customer requires. Throughout this journey the market and the product may have evolved, but the core USPs remain the same – an external door with an unparalleled balance of security, aesthetics and low maintenance.

 

linksbenefitsInnovate to evolve
The world of home design is fast moving – what’s hot now isn’t necessarily hot next year. Keeping ahead of the game is imperative for any business or product looking to maintain or even better grow its market share, and innovation is the key. DOORCO’s independence allows us to do just this. Take LINKS as an example: composite doors had earned their place as the “perfect timber alternative” and we still sell plenty in this style. But at the same time, we recognised that aluminium was a sunrise product enjoying a rapid resurgence in the window market, so we focussed our R&D on developing a composite door to compliment the look the consumers were striving for. Launching at FIT 2017 generated curiosity and interest – from then on popularity has grown for the simple reason; there is (still) no alternative composite door on the market and DOORCO customers get behind new innovations as they like something new and unique. We have ensured our customers are ahead of market trends through innovation.

 

 

Our new brochure is the next example of DOORCO’s innovation. As our product range has evolved there were lots of changes to be made and this gave us an opportunity to look at not just the design but the whole concept. Doors are now a lifestyle choice and this is how we wanted to portray them. Rather than just DC Door supplement June 3“traditional” or “contemporary” collections with pictures of door fronts or lines of SKUs to provide broader inspiration, we’ve created four lifestyle collections – Metro, Rustic, Classic and Deco. Each one has its own unique hero image. We may have exaggerated the settings but they stand out and are intended to demonstrate that DOORCO can provide a design-inspired door for every home in every location.

In a buoyant market where competition is rife, as a supplier we must sell the best products that pass all the relevant testing and exceed (where possible) all the current regulations and standards. We must offer choices that are relevant and desirable to the end user – the homeowner – but most importantly we must help our customers to offer differentiation. Whether that’s products or marketing support, we must do it well.

 

Service is key

Today, it is all about service. Our recently launched customer charter clearly defines DOORCO’s promises to deliver, on time, in full and fast. We’ve been gearing up to this over the past 18 months with investment across the whole business, from manufacturing, prepping and distribution to our team and business infrastructure. By setting this charter we wanted to give our customers a clear statement that is measurable and that we can be held accountable against. There is no point in just talking about how good you are, it’s the delivery that counts.

Everything we do at DOORCO is about offering differentiation in a competitive industry, putting our customers at the forefront of the market and enable them to deliver to the ultimate customer, the homeowner.

For more information on our products and service, or to register your interest to receive our new brochure when it is launched, please call: 01625 428955

Customer Charter 2

Glazerite keeps ahead of market trends with new products from DOORCO

Glazerite keeps ahead of market trends with new products from DOORCO IMAGE

 

 

 

 

 

 

 

As a longstanding industry name, with almost 20 years trading under its belt, The Glazerite UK Group is a leading supplier of windows, doors and conservatories to the UK market place. Built on the desire to excel in service and product quality, the company continues to broaden the scope of its product offering to ensure it keeps ahead of the market and does this with the help of like-minded suppliers, such as DOORCO.

Jason Thompson, Group Managing Director at Glazerite, explains: “DOORCO continually develops and expands their product offering – the Inox and Contemporary range launched recently are testament to that. This is great for us as it means we can stay one step ahead of what our customers are asking for. We’re seeing a definite move away from the standard colours and designs as everyone wants something different. With DOORCO’s help, we’ve just launched our new door brochure including their new product ranges. They’ve supported us with supporting our customers. It’s been really well received and we’ve had lots of enquiries for the Contemporary range and smooth finishes.

“We have partnered with DOORCO for the last five years and our relationship now is the best it’s ever been. This is because, as a supplier, they are great to work with as their delivery, service and communications are always spot on. Obviously there may be times when an issue may arise – it’s the nature of the industry – but on those occasions, they always work to resolve matters quickly and keep lines of communication open. We hope our relationship with DOORCO continues to go from strength to strength.”

Michelle Wright, Group Marketing Manager at Glazerite concludes: “With DOORCO’s help we recently launched our new brochure – which was a huge undertaking. Their product knowledge and technical support throughout played a big part in us completing the project in such a short timeframe. They really went above and beyond our expectations of a supplier.”

For more information on Glazerite call: 01933 443222 or visit www.glazeritewindows.co.uk
For more information on DOORCO call: 01625 428955