August 2018

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Colours for Now: Trend for Bold

DOORCO Ltd is expanding their colour range with the addition of seven new colours that will shape the front door market for the rest of the year.

Jayne Sullivan, Operations Director comments: “The main topic of conversation continues to be colour in all areas of the home improvement market. Whether it’s interior or exterior, homeowners are becoming braver in their colour choices and this ‘trend for bold’ is fast extending to front doors. As one of the leading composite door suppliers to the UK market, it is our job to make sure we are doing all we can to keep our customers ready to supply the homeowner with what they want.

That’s why we have introduced seven new, fashionable colours into our already extensive range of 38 standard colours. While we continue to match any colour, by adding these seven colours to our standard range, we’ve made them available on a short lead time of just five days. These new colours include darker blues and greens (Bahia Blue and Moss Green), bolder shades like Paradise Green and Caribbean Blue, coupled with the earthy and classic shades such as Clay, Mushroom and Putty.

“For DOORCO, it’s about delivering these lifestyle choices, not just doors. However consumers’ tastes evolve, as an industry we should be offering the most comprehensive collections of designs, colours and glazing options and customers tell us, the best looking composite door finish in the market. With each of the new palettes design to support the ‘trend for bold’, we’re raising the benchmark once again.”

PS The new colour range is included in our updated brochure which is available now.

For more information call: 01625 428955

Colour range 2018

Glazing Hits 100

DOORCO Glazing Service
DOORCO’s new specialist added-value Glazing Service, which offers to take the pain out of glazing doors, particularly for the growing contemporary market, hit 100 orders in just a matter of weeks and some major contacts in the pipeline for the last quarter of the year.

“As the popularity of modern door designs soars, so does the complexity of the components and skill-sets required to create the ultimate contemporary door,” says Dan Sullivan, DOORCO’s MD. “While many of our customers have the desire to introduce the flush finish of the Inox or Urban cassettes, the installation can often be complicated and time consuming and doesn’t always justify the additional resource required in their fast-paced manufacturing processes. This is why DOORCO chose to invest in our own glazing service which has specialist equipment run by a dedicated glazing team. We are delighted that it seems to fit the bill for many of our customers, both large and small.

“Enquiries so far indicate that Inox is the most popular choice for our customers. It looks great on a flush slab thanks to its high-grade stainless-steel flush fit exterior that sits just 3mm from the door surface. Tri-SYS, while simple to install, is also prevalent as customers opt for ease, which is exactly what this service was aimed at. Offering a more traditional raised profile in a woodgrain finish, Tri-SYS gives any of our designs a more conventional feel. The third option is Urban – a combination of thermally broken aluminium and PVC-U, available in a woodgrain or smooth finish, in a range of colours including an anodised finish. Urban looks great on LINKS, really creating the ultimate contemporary door.

“We’ve also made the ordering process even easier by adding a new, bespoke door designer to our website – a customer’s design can be sent directly through to our ordering system and delivered from as quick as three days.

“Being the only composite door supplier in the UK to offer the Inox, Tri-SYS and Urban glazing cassette systems as pre-glazed options is another example of DOORCO’s commitment to providing unrivalled customer service.”

For more information on all DOORCO’s products and services call 01625 428955 or to view the new door designer visit: https://retail.doors.door-co.com/doorco/designer

Sternfenster sees the benefit of sole supply from DOORCO

SflogoWith such an extensive product offering for the home improvement market, it’s clear to see why Lincolnshire based Sternfenster has such an impressive heritage to its name.  With a wealth of happy customers who come back to them time and again, quality and service is of the utmost importance.  They need suppliers that won’t let them down – which is why they use DOORCO for all of their composite door requirements.

“We initially took DOORCO products as a large customer at the time had specified their slabs,” explains Shaun Cannon, Stores and Purchasing Manager at Sternfenster.  “To start with, we paralleled two suppliers and it soon became clear that the product range of styles, colours and the overall offering from DOORCO, was much better suited to our customers’ needs.  We’ve been a customer for three years now and they are our sole supplier of composite door slabs.

“We’re currently seeing the contemporary range grow in popularity, with their Monza slab a firm favourite.  Anthracite grey is still extremely popular, although we have been asked for a few more unusual colours too.  We are currently working towards an extension to our range to include the LINKS door, as we’re sure this will also be popular with our customers.  A door slab is a complex product, making machining them a difficult process.  Inevitably, some problems do occur along the way, but it’s fair to say as and when that happens, DOORCO always rectifies the situation quickly and effectively and most importantly, they keep communicating with us.

“Composite doors tend to sell themselves, but having a great product and being able to offer the customer a wide range of styles and colours, means our customers don’t need to look anywhere else.  We’ve also found DOORCO’s brochures and sales support team to be extremely useful.  We’ve been in the business for almost 45 years, so in that context our relationship with DOORCO is relatively new, but it keeps going from strength to strength and I’m sure it will continue long into the future.”

For more information on Sternfenster call: 01522 512525 or visit www.sternfenster.com
For more information on DOORCO call: 01625 428955

Making Doors The Lifestyle Choice

Jayne Sullivan, Operations Director at leading composite door supplier DOORCO Ltd talks to Glass News about how fashions in interior design can’t be ignored when looking at where the door market is heading next and how colour and style must be prevalent in supplying the end customer with the lifestyle choices they desire.

MAKING DOORS THE LIFESTYLE CHOICE

One of my favourite tasks is to flick through the monthly interior design magazines I subscribe to. It’s not about gaining inspiration for my home but seeing what the experts are talking about and the key trends emerging – after all the front door of a house often reflects the style of the home within. And as we all know, what’s ‘hot’ inside eventually filters through to the exterior. It’s about recognising that our products are essentially a lifestyle choice and for DOORCO, it’s this attention to detail that drives our innovation. In fact, it was the main inspiration behind this magazine’s cover which is a taster of what’s to come from our new brochure.

It’s all about colour

The main topic of conversation continues to be colour, and there are some very prevalent themes emerging. While grey may still be the neutral of choice for many interiors due the timeless and classic look it provides, colour choices are bolder – grey is evolving as we see a significant shift towards lighter greys such as Traffic Grey and Slate, but also blue and green tones coming through especially with colours such as Moss Green, Basalt Blue, French Blue and Stormy Seas. Of course, the experts are often braver in their design than many homeowners but we can all pick the elements we like to introduce into our homes. It seems the style is all about rich pigments and moody tones. Dark blue walls and dark furniture, furnished with a touch of colour and texture. Interestingly tropical trends are still popular, but instead of carnival bright colours, it’s about mixing greens and bold leaf patterns. I have to agree that rich shades of green look striking against the navy or charcoal walls that are so fashionable.

Stay On-Trend

It is gratifying when browsing through what the top designers are saying, that their styles are aligned with where DOORCO is going next. For us it’s about delivering these lifestyle choices, and whatever the homeowners’ tastes are, we as an industry, should be offering doors that are on-trend and accessible. We already have the widest range of designs, and customers tell us, the best looking composite door finish in the market. But as we evolve, we need more than just “traditional” or “contemporary” to define them with and more than just pictures of door fronts or lines of SKUs to provide broader inspiration.

In the initial stages of designing our next brochure, instead of just incorporating our new products, colours and designs in to our original one, we felt we needed to do something different. Our current brochure seems to have become the template for many, which is not surprising as it is comprehensive, well-structured, well laid out and our customers love the fact that it can be easily wrapped with their logos and colours – it’s a fantastic and cost-effective sales tool for them. But as a company brochure for DOORCO, it was time for an overhaul.

Innovation with impact

Innovation drives everything we do – our products, our services and our marketing. That’s why our new brochure design is quite different from anything our industry has seen before. We’ve invested in photography to make sure the brochure and accompanying marketing campaigns have maximum impact, all of which will be available for our customers’ own marketing portfolios.

But of course, it’s not just about clever marketing, there has to be substance behind any strong campaign and we always start with the product. The cover advertising gives you a glimpse of our new lifestyle collections – Metro, Rustic, Classic and Deco – and we’ve been working with our paint suppliers to develop new colour palettes that reflect these changing tastes. We may have exaggerated the settings but they’re stand-out for a reason – to show that we can provide a design inspired door for every home in every location.

Extended Colour Range

We have introduced 8 new colours into our already extensive range of 40 Premium Colours in order to stay ahead of these trends. There are darker blues and greens (Bahia Blue and Moss Green being my personal favourites), bolder shades like Paradise Green and Caribbean Blue, coupled with the earthy and classic shades such as Clay, Mushroom and Putty. Each palette is designed to support the on-trend lifestyle choices that consumers are making today and is backed up by suggestions for hardware, glass and glazing too. In addition, the new brochure will feature popular RALs with a bespoke take on classic colours like Ruby Red (3003), Crème (9001) and Graphite Black (9011) which align to popular aluminium profiles.

Finishing touches

And we don’t stop there. We pay close attention to the finer details too, including supplying painted drip bars and co-ordinating edgebanding for doors that open-in, to match any colour choice. It’s often these finishing touches that make all the difference to the completed look – the seamless integration of a front door into the rest of a property’s design, both inside and out.

If you would like to find out more about or would like a copy of the new brochure when it is available, call: 01625 428955