September 2018

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DOORCO Appoints Creative Consultant

Dorco_14-08-18_Jeyda_0007Recognised as one of the UK’s most innovative composite door manufacturers, DOORCO is once again demonstrating its leading-edge approach to supply with the appointment of a Creative Consultant. Jeyda Heselton, a self-proclaimed DOORK, is teaming up with DOORCO as their Creative Consultant to add a new dimension to the company’s already innovative range of products, designs and marketing collateral.

Dan Sullivan, MD talks about the appointment: “DOORCO likes to push the envelope when it comes to innovation, whether that’s with our products, designs or marketing. We have some unique products in our portfolio but getting fresh inspiration for this is often challenging. While we can clearly see trends and growth areas through our own sales, we are often quite far removed from what is happening ‘on the street’ because we are simply a component supplier. This is why I was so intrigued by a news item about “A girl obsessed with doors” shown on the BBC back in February and on further investigation, the images she posts on her Instagram channel @knockinondoors.

““The girl obsessed with doors” turned out to be Jeyda Heselton. Jeyda’s passion and imagery caught my attention immediately and I was hoping we could get some of those images for our own use. But once we met we quickly realised she was incredibly creative and has some great ideas on what makes a good door. Not something, as a manufacturer, we often get direct insight into. We are delighted that Jeyda has agreed to be DOORCO’s Creative Consultant and look forward to sharing some of her opinions on door trends, her unique photography and making some of her rather different ideas a reality.”

Jeyda Heselton comments: “Doors are a passion of mine. There’s something fascinating about a door – common to all people and yet they can take so many different forms. The colours, sizes, textures, features and surrounding area all come together to something completely unique. I love to spend my spare time on door walks – basically walking around my home town of London taking photos of doors and then sharing with the very large online community of doorks – but who knew it would lead to meeting up with one of the UK’s leading composite door suppliers and being appointed as their Creative Consultant. I am delighted and very much looking forward to working with the team at DOORCO to help define the future of doors.

“My opening blog about my first encounter with the real door industry is available now on DOORCO’s website. Each month I will be sharing my thoughts on door trends ‘on the street’ as well as working behind the scenes on a variety of projects.”

Dan concludes: “DOORCO likes to challenge and innovate – things don’t have to stay the way there are, just because they’ve always been that way. This partnership is going to generate some fresh ideas for the industry, challenge the status quo and bring innovation to the composite door market. We will also have an injection of fresh images which will filter down to our customers to use in their own marketing, showrooms and brochures. At the end of the day, if we can widen the composite door market by enticing someone that may traditionally go with timber then this will be a great success.”

To see the full Dan Meets Jeyda interview, visit: https://www.door-co.com/unlocking-your-inner-doork/

Unlocking Your Inner Doork

What do you like to do in your free time? A dreaded question for some. For others, it’s easy – they like to throw around a frisbee, belt out some tunes at the karaoke, ponder the cryptic round in a pub quiz, perhaps even go for a swim in a pool with questionable hygiene.

For me, it’s door hunting.

Just over a year ago, I was strolling down Earls Court Road and spotted a particularly beautiful looking door. As I often did, I whipped out my camera and took a quick snap. Now this door was a real humdinger and I thought to myself, ‘The world needs to see this’. So, I set up an Instagram account and shared my find. And that was that. Since then I’ve been frittering away my free time roaming the streets, capturing gems wherever I can and posting them online for the world to enjoy.

Why doors?
Well, there’s something fascinating about how such a simple shape that can take so many different forms. A door is something common to all people and yet the colours, sizes, textures, features and surrounding area all come together to something completely unique. When I look at a door, I think about the owner and try to piece together the world that they live in. A door is symbolic of crossing the threshold into someone’s life and I think of the exterior as a sneak peek into the person’s character.

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At this point, you might be thinking, ‘This girl is barmy’. Well, maybe. But I’m certainly not alone. There’s a whole army of door lovers out there who are revelling in the joy of seeing each other’s finds. Search online for common hashtags like #doortraits and #ihavethisthingwithdoors and you’ll find a whole host of fellow doorks.

What does the future look like for me?
When I started, I simply wanted to share dreamy doors. As I’ve continued, it’s become obvious that there are two particular types that I adoore the most: the vibrant, extroverted species & the ageing, peeling shabby chic specimens. These characterful doors add a bit of spice and excitement to a street, something extremely welcome as a distraction from the anonymity of modern architectural design.

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In January this year, I did a video interview with the BBC about my somewhat strange hobby. Perhaps due to it being a particularly slow news week, the ‘woman obsessed with doors’ ended up on the BBC’s homepage where Dan Sullivan, MD of DOORCO, watched it. He got in touch to see if I’d be interested in any kind of collaboration and, all of sudden, the proverbial door was opened…

 

 

Why DOORCO?

I met with DOORCO to discuss all kinds of creative ideas and I was immediately excited by the company’s plans for the future. DOORCO sell composite doors and they are looking to offer more creative, bespoke designs – maybe even give consumers the chance to design something more individual. This matches exactly what I’d love to see from doors in the future and I am delighted to have been assigned as their Creative Consultant.

Step one was pencilling in a visit to their factory in Macclesfield to check out where all the magic happens. I wasn’t sure what to expect and had in my mind the door vault scene from Monster’s Inc with furnishings flying all over. Although not entirely accurate, it was closer than you might think. Their warehouse is vast, with rows and rows of doors stacked all the way to the ceiling. Dan showed me the areas where people were using all kinds of complex-looking machinery to create the designs, colours and glass seen all over the country. Each station has different specialities and I was excited by all the possibilities.

 

After the tour, Dan asked my impressions of the factory, DOORCO and everyone I’d met. I informed him that as the first proper door person I’d met, he seemed much more normal than I expected. I travelled back home with ideas buzzing around my head that I can’t wait to share. However, for this month all those thoughts are remaining strictly under lock and key…

 

Until next time!

 

Jeyda, Chief Doork
Creative Consultant for DOORCO

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