February 2019

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Uniting technology and marketing for better business

Ben Aspinall, DOORCO IT & MARKETING MANAGER, discusses how DOORCO’s right blend of technology and marketing is set to transform the door supply chain.

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Uniting technology and marketing for better business

The marketing sector on its own can be a complicated place as new tools and techniques appear almost daily, but add in the technology sector, and you’ve got a world of unlimited choice – and complexities. Digital transformation began decades ago in the UK but in many companies, paper-based transactions and manual processes persist despite widespread innovation offering faster, safer, cheaper and more secure ways of doing business. From the outset, we recognised that nimble companies with technology at their heart would lead the way, and DOORCO is committed to remaining ahead of the digital curve.

Engaging, streamlining and adding value to the supply chain

Recent research by The Telegraph across British business found that almost half of companies believe UK businesses will be digitally transformed within the next three to 10 years, with the final remains of analogue replaced by digital and online alternatives, from accounting to SOP to advertising. Among the main benefits they hope to gain are higher productivity, better customer insight, and streamlined processes. Of course, any digital adoption within a business needs to be well executed, relevant and purposeful. Does a local corner shop need its own app? Probably not. But closer to home in the door industry, is digital transformation a way to engage, improve and add value to the supply chain? DOORCO believes yes.

Digital In Action

As the UK’s largest, independently owned composite door manufacturer, DOORCO recognised from the onset that it was vital for us to invest heavily in IT and management systems to stay ahead of our rapid growth. We went back to the drawing board to see how we could best deliver a consistently high standard of customer service, even to the point of putting disciplines together that most businesses would not consider. Take my job title as an example of this. Representing a heavy investment, we’re proud to launch what we believe is the perfect blend of technology and marketing: DOORCO’s fully comprehensive, online customer support package, an initiative we believe will transform how the entire supply chain buys and sells.

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Working as closely with our customers as we do, we identified a need to make the process of generating leads, creating orders and ultimately selling more doors, even easier. Which is why we commissioned specialist development company, The Consultancy, to develop unique online customer packages, not only for our fabricator customers, but for installers too. We’ve also worked closely with experts Business Micros on internal processing and ‘moving orders’ seamlessly along the supply chain via electronic ordering.

All Along the Supply Chain 

Our fabricators can already order directly with DOORCO online, but this new package helps them do business with their customers online as well. At the first level, our fabricators can use the DOORCO door designer to power their own bespoke online ordering systems and door designers. This means their installer customers can invest in a package that generates instant quotes and orders from them directly via individual trade portals. Our fabricators can also provide their own version of the door designer to their ‘full door set’ customers to assist selling more doors online or closing the sale in the field. The whole system allows homeowners to design, quote and order doors online via door slab and prepped slab fabricators and their installers.

In addition, another benefit to the supply chain, we’ve launched a stand-alone installer package to allow installers direct access to the DOORCO door designer, a package that can be individually branded to each retailer and used for marketing on their own website, or operationally within their business. And going right to the end user, https://www.door-co.com/door-designer/ offers homeowners a door designer facility so they can browse style, frame, colour, glass and hardware options before they request a quote. All these leads are then distributed to DOORCO customers. The Consultancy holds all the data and images for our entire range on file, so whenever a new product, colour or design is added to our portfolio, it is seamlessly integrated into customers’ own software.

doorco-my door designer benefits

Introducing a full supply chain ordering system like this makes the entire operational process more efficient, secure and convenient. And from a marketing perspective, generates more leads and ultimately more sales. We think this is a perfect endorsement of how IT and marketing can be the perfect pairing to create fantastic customer experiences. We urge anyone who doesn’t want to get left behind when it comes to digital doors to visit https://www.door-co.com/packages/ to see the available options.

Promoting from within: DOORCO’s Ben Aspinall moves up the ranks

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DOORCO Ltd has grown to become the UK’s largest independently owned composite door manufacturer, thanks to its philosophy of attracting, retaining and developing its passionate team of people. The latest example of this is Ben Aspinall’s promotion to IT and Marketing Manager.

With a degree in Business Management and Marketing coupled with industry experience that spans more than a decade, Ben joined DOORCO a year ago as IT and Projects Lead. He comments: “After working alongside the team here on an IT project, I made the move to DOORCO because I recognised what a forward thinking and customer-centric business they are. It has been a busy year to say the least, from both the IT and marketing perspective. We’ve implemented a completely new IT management system which has enabled us to improve communication and customer service across the board. Customers of all sizes are now seeing the benefits of new ordering systems which help us keep the strong promises on stock and lead times that we make in our Customer Charter. It’s not stopping there though, with lots more initiatives about to hit. I’m delighted to be part of the team that’s helping DOORCO and our customers to be even more successful.”

Operation’s Director, Jayne Sullivan comments: “Ben has driven forward numerous key projects for DOORCO over the last 12 months and has proactively taken on more responsibility across both IT and marketing. This promotion rewards his commitment, leadership, teamwork and organisation and I am excited to see this team grow and add even more value to the business in the future.”

If you’re looking to join a business that cares about your career, DOORCO is recruiting now. Visit https://www.door-co.com/jobs for current vacancies

For more information call: 01625 428955

Trending Doors at DOORCO (January 2019)

As well as improving efficiency across all areas of our business, DOORCO’s new internal IT systems also collate a wealth of data too. We are now able to effectively collect information on what’s being ordered and manufactured by DOORCO customers. Throughout January we’ve monitored the most popular ranges, designs, colours and glass, and we wanted to share the results with you.

This is what was trending at DOORCO in January:


Door range: Monza



Door design: Sunningdale Farmhouse



Premium Colours: Shadow



Premium Colours: Cotswold



Bespoke Colours: RAL 6091



Bespoke Colours: RAL 7042



Glass: Reflections



Find this useful? We’ll be sharing this information every month in a bid to continue our pledge to be the most helpful composite door supplier in the UK.

A bit of adooration this Valentine’s Day

Valentine’s Day can be quite a divisive subject matter. Perhaps one angle you haven’t considered yet is whether a door can be romantic? This month, I’ve been reflecting on how you could take advantage of the evocative symbolism of love through the charm of a beautiful door. Just call me cupid.



You might think that a penchant for doors is a tad eccentric but let me assure you – it makes for perfect dating material. Classically, when you first meet someone an early question tends to be – what do you do? Telling them you take photos of doors normally raises an eyebrow, but intrigue is piqued. I tend to follow up that opening line by whipping out some of my finest photographs. Usually, the person takes an initial moment to assess my level of sanity and then admits that they hadn’t realised it until now, but perhaps they too, are into doors. 

Since there’s now common ground, the natural step is to go on a date and why not continue the shared interest through a door walk? Even if you’re not a door-obsessive, it’s a perfect date as there’s no distractions from getting to know each other aside from the occasional ‘Phwoar, there’s a cracker!’. 



The key is picking an area where there’s bound to be plenty of interesting doors, punctuated with regular watering holes for refreshment along the way. In London, you’ll find classy doors in Kensington & Chelsea, bright ones in Notting Hill & Kentish Town and arty numbers in Shoreditch & Hackney. Add a Valentine’s twist by keeping an eye out for pink and rouge – two of my favourite colours on a door, particularly when coupled with a white painted wall. 



In case you’re not convinced yet by the virtues of this line of dating, I’ve collected some feedback on a door walk date I went on earlier this year. We settled on Highgate as the perfect place for a gentle stroll and the only thing that stopped us walking all night was the pesky sunset. In his own words, “This date was the feel-good hit of my summer” and it “rocked my world”.

For those already happily coupled up, you may be scratching your head thinking of what present to express your love for the other person. Again, I urge you to think of the humble door. If you know your partner’s favourite colour, why not surprise them by giving the front door a makeover so they have something to smile at when they return home? Nothing says ‘I love you’ more than a personalised present and a public declaration of your adooration.



So whether you’re already lucky in love or on the prowl, unlock the metaphorical door and embrace the opportunities it brings.


Until next time,

Jeyda – Chief Doork.

Creative Consultant, DOORCO

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