February 2020

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DOORCO’s 2020 glass range gives customers the choice of 73 designs including 68 decorative and 5 clear or obscure

The original champion of choice, DOORCO expands its door glass offering with the launch of the new Decorative Glass Additions range. The 2020 glass range now gives customers an impressive 524 stock lines including traditional, contemporary or minimalist options, as well as a range of designs unique to DOORCO.

DOORCO MD Dan Sullivan comments: “Compared with other suppliers’ limited choices of glass, our range is pretty impressive, from more standard designs for new build and social housing to decorative or contemporary choices for retail.

“But we’re not offering choice for the sake of it. Following an extensive review of our glass ranges using sales and trends data, we have been able to bring together a carefully consolidated range that will allow for even faster lead times. Obscure, clear and many decorative glass lines are now stocked off-the-shelf, and despatched from three days, with the rest of our comprehensive decorative range to follow as we move towards becoming the market leader in JIT glass and glazing. Our new brochure reflecting these changes and a full suite of new images are now available to customers.

“The review has also meant that we can hold even more stock of the new glass ranges from a larger network of selected supplier partners, building more resilience into the supply chain for our customers. And just a hint about our growing glass supplier network – our Creative Consultant and resident DOORK Jeyda is currently working on her own exclusive range, hopefully available in the Autumn.

“But it’s not just about the glass itself. Customers are now relying on DOORCO for complex glazing too. Our prepping division which includes our dedicated bespoke glazing service, is seeing consistent double-digit growth month on month. In fact, a third of all our prepped doors are now sold with glass making it an integral part of our business. Day in day out, our experienced glazing team are fulfilling complex orders for the more contemporary and bespoke designs, where we can offer the craftsmanship and skills required for say the Inox cassettes, to even support volume production outsourced to us by customers.

“Our commitment to keeping a close eye of market trends, talking to customers regularly and tracking orders means we know what designs, and how much glass to stock. For example, at the moment, our best-selling glass lines are the Clear, Obscure and Stain ranges so we’ve boosted stock of these. But we’re also flexible and can increase or reduce the stock of certain items depending on how popular they are.

“The DOORCO team is renowned for working hard on behalf of our customers to continue to expand and improve our range of products and services and offer the best products, delivered JIT with the benchmark levels of service on which our customers now rely. This is a commitment we will build on during 2020 and the Decorative Glass Additions range just the first step.”

View our new brochure

Door Hunting Explained

Being a door lover is like admitting that you like ABBA. Saying it out loud is enough to make most people wince but actually once it’s out there – you realise everyone secretly loves them too. I’ve been door hunting for a number of years now and it’s completely addictive. I can’t think of anything else that is so common, yet equally so varied. Every single one of us can legitimately say they’ve seen thousands upon thousands of different doors. Picking out the beauties is thrilling to me.

So, what makes a good door? To some degree, it’s whatever appeals to you as an individual. But in some ways, I think it’s slightly more complicated than that. Before you even get into the exciting things like colour, shape & features – you have to take a step back and think about what message comes across with the door. Here’s a starter for ten…

 

 

A warm & Welcoming number
A warm & Welcoming number

 

A creative door that shows arty spirit
A creative door that shows arty spirit
A grand door that shows off a certain status
A grand door that shows off a certain status
A hard, geometric door that simply looks difficult to break into
A hard, geometric door that simply looks difficult to break into
A bright door that marks out a playful energy
A bright door that marks out a playful energy

 

A cosy quintessential English chocolate box cottage door
A beautiful, clean door that gives off an air of elegance
A beautiful, clean door that gives off an air of elegance

 

Marketing should evoke emotion as I hope you agree all of these doors do.

Marketing is also about offering choice and inspiring potential buyers. All of these photos offer valid things to think about when choosing a door design and hugely dictate what to go for. That being said – sometimes all we really want is to look at what options are there and pick the best one. By showcasing all the different doors out there, hopefully people feel inspired to treat the door as an area of the house that can be personalised to their own tastes.

This celebration of every kind of door is really helpful for door manufacturers like DOORCO. It allows them to see trends of what people want, which may not always be things in stock yet. If there are particular colours & designs not yet available but that look great, door photography can form the basis of future product development which helps to make sure everyone can have a door they truly love.

Uniformity in any kind of design, whether the whole building or simply the front door, is going out of fashion.  This being the case, DOORCO is keen to make sure they can provide people with choice – as you can see by the introduction of more and more colours, different glass design and tonnes of variation in door styles.

As someone who loves all kinds of doors, I’m ecstatic that there are companies out there who are helping to make it easy for homeowners to get something unique.

Until next time,

Jeyda, Chief Doork

Jeyda logo

 

 

 

Door Trends – Colour

Istaff-photo_jayne-sullivann the first of an exclusive GGP series looking at trends in composite door styles, designs, glass and colour, Jayne Sullivan, Operations Director at DOORCO takes a look back at what’s been happening in the market and gives her view of what’s going to be top in 2020.

Door Trends

Recording what’s happening in the DOORCO production line not only helps us keep abreast of emerging trends, but also provides us with information that we can share with our customers in our hotly anticipated Trends of the Month report. In this first column, where better to start than with colour, item top of the agenda for everyone in the door and window market.
Since the installation of our second paint line three years ago, demand has certainly grown and now two-thirds of doors from DOORCO are coloured. Back in 2017 we took the decision to make this hefty investment into our painting facilities here in Macclesfield and this has certainly allowed us to keep on top of this demand, which doesn’t see any signs of changing.

Brouha_11-10-18_Doorco_019
So what is the top door colour? On average, 29.5% of all the coloured doors we sold last year were grey. DOORCO has six grey’s in our standard and premium range (plus any RAL available as a special order) and Slate is now outselling standard red and green. Anthracite certainly took the market by storm – and although the market is merging towards a more sophisticated palette of shades of grey, grey is still king.

Doorset
Next up is blue – at DOORCO we love a blue and offer thirteen ways to do blue in our standard and premium range (plus special RAL’s). We think this is going to be the Colour of the Year for doors, and when we look to colour experts, it seems they agree too. Across the board, their “2020 colours of the year” are predominantly blue: Farrow & Ball have three blues in their new ‘colour by nature’ range, created in collaboration with the Natural History Museum; Dulux is promoting Tranquil Seas (closest RAL9018) and at the time of writing Pantone has just announced their 2020 Colour of the Year as Classic Blue (closest RAL5000) and they are also promoting Bleached Coral (closest RAL9003), which offers a beautiful blue-ish variation on Chartwell Green, which is so common it’s becoming part of our standard colour range this year.

Pantone 2020.2

For 2020, the DOORCO colour range has some other more exciting innovations coming through, including the launch of the Patina colour range, which offers a totally new and unique finish and we may even be adding a new exclusive colour to our premium collection.
We would love to hear your experiences – are grey and blue top of your door colour chart? Is this reflected in windows too? Let us know what trends you’re experiencing or forecasting when it comes to your door sales, whether retail, commercial or new build via social media – on twitter, LinkedInFacebook or Instagram.

 

Congratulations to Lewis Boote – IT Apprentice of the Year

Lewis Boote, DOORCO’s Technology & Systems Assistant, has been awarded IT apprentice of the year at the Maxim business training awards, part of Macclesfield College, following the successful completion of his apprenticeship at DOORCO.

 

Ben Aspinall, IT & Marketing Manager comments:  “Lewis received this award in recognition of the outstanding work, contribution to the business and for excelling in his learning, and his tutor said, “I was blown away by his attitude, impeccable manners and organisational skills’.  Throughout his apprenticeship Lewis demonstrated a great attitude to learning and was able to practically apply his education from college to his day-to-day role; he is diligent, well-organised and often demonstrates expertise years beyond a normal apprentice, so it was a no-brainer for us to retain Lewis in a full-time role on completion of his course.  We are delighted that Lewis has been given this award by his peers at Maxim training, it is truly well deserved.”

Lewis award_2

Lewis comments: “I’m really chuffed to receive this award!  Taking on an apprenticeship where I can learn at college and gain real life experience in a work placement has been fantastic for me.  I would advise anyone thinking of it to just go for it.  DOORCO has been incredibly supportive, allowing me time to study as well as offering the type of tasks I need to complete my college work. I feel lucky and excited to be part of this great team and the future I have with the business.”

 

Ben concludes: “This type of award is a first for DOORCO and we’re privileged to have been highlighted as an important employer in the area because being able to provide opportunity to help people like Lewis to achieve a formal qualification and build a strong foundation for a career is fulfilling in itself, and something we will definitely be continuing with.  Once again, massive congratulations to Lewis.”

Lewis award_1

‘Apprenticeships are a brilliant fast-track way to gain practical experience as well as the theory’

20 year-old Lucie Williams, Accounts Assistant started at DOORCO in September 2017 as a Level 3 AAT Apprentice which included 1 day a week at college. When she had completed this, Lucie opted to work full-time and DOORCO is supporting her through her AAT Level 4 before she continues to ACCA which will enable her to become a fully qualified, chartered accountant.

Lucie comments: “My current role at Doorco is quite varied. Day to day, my tasks include sales invoicing, weekly payment runs, purchase ledger queries, cashflow etc.

“I have had a lot of support from DOORCO during my Apprenticeship and Training Programme. My Manager is always willing to help out with college work and they’ve often offered me time to study before exams. Over the past couple of years, I have progressed a great deal, being trained and taking on new and more high level tasks by my Manager to help tie in with my studies.

“I would definitely recommend an Apprenticeship/Training position to anybody considering it. It is a brilliant way to gain practical experience as well as the theory you learn at college that ensures you’ll learn and develop the key skills needed to do the job well. I personally opted to do an Apprenticeship/ Training scheme as opposed to University as it gave me a head start in on the job experience and recognised qualifications that most employers look for.”

Lucie_1

Manufacturing improvements set to throw down the gauntlet to the door market in 2020

Having joined DOORCO in Autumn last year, Mark Towers, Senior Production and Technical Manager describes how he has been working to further streamline and strengthen the production heart of the business, ready for the launch of some leading-edge new products in the next few months.

Mark comments: “My original brief on joining DOORCO was to drive through production improvement projects, build the skill base of our supervisors and managers and implement new processes and procedures to ultimately, with controlled investment, increase the capacity and efficiencies through the factory.

“Even for a well-established and lean organisation like DOORCO, reviews like this are always important especially in a fast-growth business. But when I learned about the new products that are coming on-line this year, the significance grew. I can’t go into detail about the product launches, but let’s just say, having the right people with the right skills in the right positions will be critical to achieve our aggressive goals. We have now done this, in part thanks to DOORCO already having invested heavily to future proof its production.

“The next steps for me are to empower the team to take responsibility and be able to make the decisions that increase volumes, add new products and allow the business to continue to grow. Each team leader will be fully autonomous in their own area. They will be the decision makers and promote process improvement projects to allow the business to continue to grow. We’ve built on our team working ethos to ensure each manager works closely with their own internal customers and that each team member takes ownership through revised KPIs, budget controls and regular communication to ensure we are moving forward in line with our strategic plan.

“As a business with innovation at its heart, it has been critical for us to work hard to attract, retain and develop talented people to drive the business forward. Despite the fact I’ve been in the door game for a long time, heading up various businesses along the supply chain, I’m genuinely excited about what DOORCO is launching in the coming months and can’t wait to see the positive impact we will have on market choice and added value opportunities for our customers.”

For more information call: 01625 428955

Mark Towers