March 2020

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Do more with your doors

Today’s world is plagued by huge environmental issues which may have felt distant in the past but are now banging at the door and demanding action. Waste reduction is hugely important & with that comes a move away from fast furniture / fashion / food, in favour of a more sustainable approach. Luckily, doors are one product where a throwaway culture hasn’t really developed.

However, you may be upgrading the doors on older properties or looking to freshen up your front. Typically – you’d head to the tip with your old door. But given their bulky weight & size, this can be easier said than done. Instead, I’d encourage you to think about the wonderful upcycling opportunities at your disposal.

I’ve pulled together some ideas for how a door can be upcycling into something entirely different. As we head into Spring, consider this a new creative challenge.

The Great Outdoors

If there’s something you can rely on a door for – it should be sturdiness and the ability to withstand the unpredictable British weather. If you’re wanting a new garden-based DIY project, how about using old doors as the walls of a shed?

Garden shed

Source: Hometalk

 

Perhaps you’re wanting to put a proper divide in place between yourself and the neighbours whose kids keeping kicking a ball over? Doors look really cool as a garden fence and provide the perfect place for hanging bird feed or pots of flowers.

Fence

Source: Flea Market Gardening

 

Taking a couple of old doors to form a little slice of quiet in the garden also makes a blissful reading spot.

Outdoor seating area for reading

Source: Flea Market Gardening

 

Or if you’d rather get a bit closer to your old door – you can literally turn it into outdoor seating to perch on.

 

Source: Huckleberry Lane Furniture & Pinterest

 

I’ll Drink to That

Forget pouring your gin & tonic on the kitchen counter – use an old door to create a home drink station and make every Friday night in feel like you’re frequenting a hip, new cocktail bar.

Drinks station

Source: Brooklyn Limestone

 

Grab a Seat at the Table

A new table is surprisingly expensive – especially when you think about the fact that it’s essentially just a big slab of wood on legs! Save some pounds and repurpose an old door into a dining room table fit for a feast.

Table

Source: Interior Barn Doors

 

If you don’t quite have room for that – a door can also be made into a quirky coffee table!

Coffee table

Source: MyDecor

 

Disorganised? Shelve those Bad Habits

A modern home with everything packed out of sight always looks swish. But we all know that in reality, we need surfaces to spread out and put things on. Doors can make really unique shelving – whether as a bookshelf, bathroom shelving & towel racks or even as chalkboard family planners. No more excuses for missing granny’s birthday!

 

Source: Futurist ArchitectArchitecture Art Design & Dishfunctional Designs

 

Put the Door in Boudoir

A bedroom deserves furniture that simply looks great & makes you feel special. Instead of a boring headboard – a door can be a really distinctive feature. They’re also just the right shape to be used as a full length mirror. I bet you never thought that a door could spice things up in the bedroom…

 

 

Source: Architecture Art Design & Leaving our Trail

 

So, the moral of the story is not to think of your old door as a bore and instead think about all unique features it lets you unlock.

 

Until next time,

Jeyda, Chief Doork

Jeyda logo

A message to our customers

To all our customers,
There have been some extremely tough times over the last few years in building the DOORCO business as it stands today. We are proud to say that we have always been able to deal with these challenges head on and successfully weathered multiple storms. This has been achieved due to the 100% dedication and determination from the whole of the DOORCO team and its extended partners. We have a relentless drive to overcome ANY, and ALL challenges placed in front of us.

For DOORCO currently, it is business as usual. We are taking every precaution prescribed by the government and are closely following and adapting to the daily updates provided by the Cobra meetings. We are ensuring the upmost care and consideration for every DOORCO team member whilst trying to remain as busy and resolute as ever. We are staying focused on running the business and unless otherwise instructed, we intend to stay fully operational.

We remain committed to providing our customers the best service possible, and will endeavour to ensure normal service remains in place as long as possible. If we meet with an issue we cannot overcome, we will ensure our lines of communication are the best they can be.

The supply chain at this time remains mostly unaffected, and in true DOORCO style, we have worked closely with suppliers to ensure continuity of supply and maintain open lines of communication on a daily basis with all the key people in the chain. DOORCO Korea has remained unaffected throughout the issues faced in South Korea, they share the same ethos as the UK team, the manufacturing process has continued as normal, and shipments made on time in full. The biggest delays faced on stock deliveries have been weather related, due to storms in Europe and the UK most weekends throughout February. Cases of Covid 19 are reducing in South Korea on a daily basis, proof that the virus can be managed if action is taken.

To reiterate, its business as normal, and we will remain so for as long as there are customer requirements. Please keep in contact with the team at DOORCO and keep yourself and loved ones safe.

Dan and Jayne
X

Evolution of door glass supply

There is no doubt that door glass has become an integral part of the composite door supply chain. A third of all our prepped doors are now sold with glass which comes off-the-shelf from DOORCO, or pre-installed by our dedicated glazing service. As with colour, consumer tastes are becoming more sophisticated and the market has woken up to the opportunity the composite door has to offer, launching new decorative door glass ranges and working with suppliers like us to create an integrated, fast supply chain.

From previously stocking just a very limited range, our door glass offering almost exploded into an unlimited choice.  And while it would be great to offer an unlimited choice, it is impossible to manage this and move towards a fully operational JIT ordering service, something that is central to the future of DOORCO.  We currently offer a range of traditional, contemporary, minimalist or DOORCO unique glass designs, which at the time of writing, totals 524 different SKUs.  

Behind the scenes

Careful analysis of our detailed sales trend data, usage vs stock and scrutiny of our most popular ranges, has ensured we’re able to hand-pick our glass ranges to suit our customers’ needs, confident that the stock lines we invest in are the right ones.  We also wanted to update the range for 2020 by increasing our supplier network for differentiation, as well as building more resilience in to the supply chain. Carefully analysing our customers’ requirements was the only way to sensibly achieve this.

So, what we found out:

  • Clear and Obscure is, without doubt, our most popular range. Styles such as Satin and Stippolyte come out on top, mainly because of their versatility to suit any market, from social housing to retail.
  • Our most popular decorative styles last year were Reflections, Classic, Kensington, Elegance Zinc, Simplicity Zinc and Linear.
  • Our fastest growing in popularity are Beaumont (St Andrews & Carnoustie), New Orleans (Lytham), Greenwich (Monza 2 Square) and Matrix (Augusta Long)

 

Augusta Long Situ Deco small

What’s driving sales?

While it’s easy to count volumes of sales, understanding the trends is a different matter.  The most clear and interesting trend to emerge was that sales of glass are massively driven by door designs. For example, Diamonds – a stalwart glass design – only really sells in a Carnoustie, Birkdale or Penina door, despite being offered across all door styles. There were a few surprising discoveries like this such as Designer Etch in Grey was very popular in Gleneagles, but not across any other sizes/colours offered, Pinpoint/Rain was a top seller for Inox Nice but nowhere near as popular on all other Inox door styles, and Montreal with the Oakmont design was a fast mover compared to Montreal combined with any other door style. Trends such as these examples have really helped to shape our final stock offering.

Beaumont Situ small

 

 

What’s coming next?

I strongly believe our new range is right for 2020 – demand is driven by market, from more standard designs for new build and social housing to decorative or contemporary choices for retail, and I don’t see this radically changing.  But I do think there could be a shift towards more bespoke design in the homeowners never-ending quest for differentiation in the kerb appeal of their property.

There some very attractive etched glass designs emerging, and at a recent visit to one of the European shows, there was an array of mirrored, smoked and temperature-controlled door glass on display. We’re also working with Jeyda, our Creative Director and Chief DOORK on a range of exclusive designs, so watch this space…

We’d like your feedback – let us know what trends you’re experiencing or forecasting when it comes to your door sales, whether retail, commercial or new build via social media – on twitterLinkedInFacebook or Instagram.

Vilamoura Situ Milan small