Around 45% of all the doors DOORCO supplies are painted – whether to order from our premium or bespoke ranges, or special RAL’s as one-off orders. Colour is very much still at the top of the agenda for the composite door market and the ability to deliver on it is fundamental. We must look beyond fast turnaround and choice; there is a growing desire for something more. Take our new Patina range for example. Launched at the beginning of the year, it is proving hugely popular and grabbing the attention of the more aspirational followers on our social media. The finish can only be achieved on Monza II, a product unique to DOORCO, so it is totally exclusive.
Back to Basics
DOORCO loves to innovate and come up with these exceptional products but we also pay attention to the finer details that make commercial sense to our customers. That’s why we’re amongst the few that offer Anthracite and Chartwell Green as part of our standard colour range to make the sales of these popular choices better for our customers. Our standard colours negate additional paint charges and are available from next day delivery. During the lockdown period, we took the opportunity to do some further research on our colour range too. In a recent poll, DOORCO invited its customers to vote on the next standard colour for us to consider adding as a standard colour offer. Out of the four top colours offered, Slate was voted in unanimously; it is the most requested colour and now outsells standard red and green. We will look to add this colour later this year.
We have also been working with a new paint supplier to upgrade our current paint product. HYDRAPUR from Teknos is a water-based, highly durable, low-VOC paint which is not only better for our staff from a health and safety perspective, but will also transform the quality and choice of colour available from DOORCO.
Colour Match Revolution
Many suppliers boast a colour matching service, and most of them work fine. The reality is that lead times are extended and the cost can rocket as the product is shipped out to specialists to paint. DOORCO has pioneered with an in-house offering for a long time – ‘any colour, your choice’ has been a company byword for ages. But what a homeowner could point to, for example, a leading paint supplier’s brochure and say, “I want my door to be that colour” and without paying the earth and waiting a long time for the exact match, get it? DOORCO’s new paint product can do exactly that.
Pick a colour, any colour
Initially, we will be introducing the new paint in line with our current colour range, and the majority are an identical match or as close as possible. Where this is the case, we believe the colour has more vibrancy/density – exact matches are pretty hard to achieve but we are matching as closely as we can and are updating our brochure and colour swatches for the future. Disclaimer: some shades may not match the printed catalogue entirely!
Pretty soon we will be extending the offering with more shades from the current ‘Top 100 list’ – which includes colours inspired by designer coating specialists. Thanks to work by Teknos on the science of colour, we are not limited to RAL/BSI codes and will be able to match any colour. And vice-versa: we can tell the customer the exact colour and identification so they can buy paint to co-ordinate their windows, facias, fences, garage doors etc, without any issue.
It’s an exciting shift in our colour offering and opens up many opportunities for us to move away from the constraints of premium, bespoke, luxury or heritage colour ranges.