October 2020

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Inspired Glass

Dan Sullivan, MD of DOORCO talks to Glass Times magazine about how effectively managing their glass supply chain has enabled the leading door manufacturer to launch a brand new and exclusive door glass collection.  Jeyda Heselton, DOORCO’s Creative Consultant adds her unique view on the inspiration behind some of the new designs.

Inspired Glass

Delivering JIT doors is a priority for DOORCO. Whether that’s just a slab, the door in part or fully prepped and glazed doors. One thing we’ve been able to offer our customers during lockdown is the flexibility to support them in the post-Covid boom, stepping in to offer a back-up to their door production with our added-value services such as painting, prepping and glazing. We saw literally thousands more doors than usual pass through our factory in July and August. Never before has the critical role of a secure supply chain been more apparent. While none of us could have predicted this health and economic crisis, it’s been a relief to have Phil Taylor and his team managing our Business as Usual strategy, as well as working behind the scenes on creating an exclusive DOORCO Glass collection which will be launching from 26th October.

Offering something new – it’s what we do

DOORCO took the decision to widen the glass supply chain early this year with the main objective being to develop a robust supply chain for growth that protects and maintains continuity of supply, especially as customer demands become more complex and sophisticated. By making our supply chain more robust we can effectively manage our own stock and better deliver on our service promises.  We also wanted to be able to give our customers something new and something different. Working with DOORCO offers our customers the competitive edge in a crowded marketplace so we must keep innovating to deliver. Who else is better to turn to than Jeyda Heselton, our creative consultant.

A Fresh direction

During a discovery session early in January, we tasked Jeyda with creating her own collection of glass designs, some of which have you may have seen on The Pink Door Range.  Jeyda describes the creative process behind some of the new glass being launched this year: “As a true doork, it’s been absolutely thrilling to be able to see behind the closed doors of DOORCO. Early in 2020, before the world turned upside down, I met with the team to discuss ideas and I was challenged to create glass designs to complement DOORCO’s plans for the coming year. Just as I have seen the inside of a door company, I’m here to share how the creative process went – from start to finish…

“As always, DOORCO’s style is to push the limits of traditional door design which gave me the freedom to pursue some creative glass ideas. Having spent years photographing residential doors but rarely being inspired by the glass panes, I decided to start by seeking inspiration from outside (and I mean quite literally). At the start of any creative journey, I head outdoors and just walk around, staring (some would say manically) at everything in the street. It’s a process I love doing and find extremely thought-provoking. The trick is to take your time, no phone, no music and really just tune into the details of the world around you.

“As I wandered, I took photos of all the things I found visually interesting or that sparked particular trains of thought. When I got back, I uploaded them all onto the computer and started grouping them into categories. Two diametrically opposed themes stood out – natural world and manmade. Within those, the types of patterns and shapes then also fell into different narratives.

“With inspiration in the bag, I switched to sketching. Here, I marked out the shapes of glass that I knew were DOORCO’s most popular sellers. I began simply experimenting, drawing inspiration from the photos of things I’d seen around the neighbourhood.

“Once I was happy with a few of the designs, I moved onto the computer. Here I could take the designs and try out endless colour combinations. My mild synesthesia meant I got stuck on this stage for several hours, constantly swapping and changing for new tones. Eventually, I realised I was probably getting carried away so forced the laptop shut and in the morning sent some samples over to DOORCO. Admittedly, I was nervous to see what they would think – having never designed something of this nature before.

“To my delight, the feedback was really positive. We discussed our favourites and the marketing team helped to impose the designs into DOORCO doors and then worked with RegaLead to find out whether the designs I’d created would even be possible to make. Thankfully, they were!

“Two of the most popular glass designs were integrated into the new pink door range – a project where DOORCO is donating 20% of pink door slab profits to the charity, We Mind Kelly Matters.

Bold Impulses

“This glass features loud, abstract designs that celebrate human spontaneity. A huge pair of lips, somewhat reminiscent of the Rolling Stones, lies partially within the frame and large parallelograms shoot off diagonally, like a particularly confusing zebra crossing.

Straight Imposition

“Bright, geometric shapes inspired by architecture & structural design. These are overlaid with playful flicks, which represent the mischievous crossover between the natural world and manmade design.

“There are a few more designs to come which will be launched exclusively soon and added to the overall DOORCO glass collection in due course. I’m excitied to see them become reality and to hear what you think?”

DOORCO’s new glass collection, which includes some of Jeyda’s designs, is being launched to customers in November. Introducing these new designs to the collection, along with others from a wider supply chain offers an opportunity for a reliable, robust and exclusive supply of door glass for the composite door mark.

To read the full article, visit P101 of the October edition of Glass Times.

DOORCO Joins FIT Show 2020

Leading composite door supplier, DOORCO is delighted to announce their presence at FIT Show 2021 with the biggest stand to date and many new innovations to share.

Dan Sullivan, DOORCO MD comments: “It’s been a few years since DOORCO has attended FIT in an official capacity but we felt that with all the trials of 2020, it was a great time to show our support to what we believe is going to be the biggest FIT show yet.  Visitors will be even more hungry to link up with the supply chain and see the latest innovations – something which DOOCO has in abundance. We have some exciting plans in place already and we’re looking forward to connecting with customers, prospects and the industry as a whole.  DOORCO is excited to be back.”

FIT Show event director, Nickie West commented: “We are absolutely delighted that DOORCO will be taking to the floor at FIT Show 2021. Over 60% of our audience visit FIT Show seeking doors and it’s fantastic to have such a forward-thinking brand who will help to meet this demand.

“We’re always impressed by what DOORCO delivers at FIT Show, but 2021 is set to be extra special. With no industry event since 2019, we know that our audience will be more excited than ever to see the very latest products and innovation across the market, up close and in person at FIT Show.”

Dan concludes: “The FIT Show is the industry’s only dedicated exhibition and we’re determined to make the best of this opportunity to showcase DOORCO’s latest innovations and generally celebrate being back together by welcoming customers – current and new – on stand F5 at FIT Show 2021.”

For more information about The FIT Show, visit: www.fitshow.co.uk

Blank Trends

In DOORCO’s regular door trends column in GGP Magazine, October sees Jayne Sullivan go back to basics with a report on the trends the leading composite door manufacturer is seeing when it comes to door blank sales.

Blank Trends

As DOORCO is essentially a cog in the wheel of composite door market, supplying the door blank that empowers fabricators to create their own doors, we thought it would be interesting to go back to basics and explore the trends we are seeing from our core slab sales.  Although we talk about prepped doors a lot, slab only supply is where DOORCO started and still makes up around 75% of our business.  Ranging from traditional to contemporary, DOORCO has range of pre-app and blank door slabs which aid efficient and effective manufacturing.

Pre-App Slabs

The 4 Panel Pre-App is unique to DOORCO. The top two panels of the blank have already been removed as part of a new tool design, so for customers looking to make traditional styles such as Carnoustie, it offers significant savings on time and waste as no machining is required, and for a styles like Lytham, there is a removeable mid rail which again simplifies production and offers versatility from 1 door design – you can save an average of 49 seconds CNC machining time per door by using the 4 Panel Pre-App. Sales of this product make up around 15% of all doors sold in the last year.

 

Door Blanks

When it comes to door blanks for fabricators, DOORCO offers nine options plus side panels. The 6/4 Combi is one of the first DOORCO innovations introduced to the market and remains our most popular slab today. It is the most versatile blank as it allows you to create seven different door styles, as well as having a positive effect on simplifying ordering and stock. An alternative to the 6/4 Combi is the 4 Panel Blank top which is perfect for creating popular designs with a half-moon top such as Riviera or Portrush.

Moving away from the traditional panelled door, the Farmhouse – another of DOORCO’s door innovations introduced back in 2014 – is still one of our bestsellers, making up over 27% of overall sales. The Farmhouse is used to make iconic styles like the Belfry and Sunningdale, as well as one of our newer cottage designs, the Merion.  Over 25% are White/White, but we see a contemporary styling making an impact with Anthracite/White in close second with 22%.

The more contemporary blanks – Flush, Monza II and Links – make up the lion’s share of the remaining blank sales, something that has accelerated during COVID. In fact, looking at July 2019 vs 2020, where literally thousands more doors are being sold, Monza II has increased to almost 10% of sales, taking a larger chunk in a growing market that doesn’t look set to slow. We’re delighted see that these sales of Monza II, widely accepted as the benchmark for contemporary entrances, continues its upward trajectory following its launch in 2017.

The Covid Difference

While Farmhouse and 6/4 combi are still the overall bestsellers, indicating the traditional door market is still dominant, post-Covid contemporary doors – and in particular Monza II – are becoming more prevalent as overall trends suggest homeowners’ choices are becoming bolder (see previous columns).

The real ‘Covid Difference’ for DOORCO however, has been in the demand for our added-value services – painting, prepping and glazing – even from our distribution customers. Prepped door sales have risen 11% since lockdown as customers are relying on DOORCO to support those facing heightened sales and restricted workspaces.

Where next?

Looking forward I don’t see much changing from the trends we are seeing emerging post-lockdown, but DOORCO does have a new slab on the horizon that is going to be a gamechanger. Watch this space!

What do your door sales look like and are you seeing a Covid Difference? In volume and style? We’d love to hear your trends. Please get in touch via social media – @doorco_official on twitter, DOORCO Ltd on LinkedIn and Facebook or @DOORCOUK on Instagram.

DOORCO Nominated for NFA Composite Door Manufacturer

We’re delighted to announce that DOORCO has been nominated in the Composite Door Manufacturer category of this year’s National Fenestration Awards.

The NFAs aim to reward the very best of the fenestration industry through participation of the sector, from nomination to awards – making it the fairest, all-inclusive fenestration event around.  This means it takes your vote to decide the winners!

Please vote for DOORCO if you think we:

  1. Offer customers the competitive edge with the most innovative composite door products and the widest range of designs and colours
  2. Go above and beyond to deliver good lead times with an honest approach to supporting customers
  3. Maintain a robust supply chain, even in challenging times as we’re in now.

To vote for DOORCO, please visit: http://www.fenestrationawards.co.uk/nfa2020/

Voting closes on Tuesday 24th November at 10pm.

Thank you for your support.