November 2020

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A Day in the Life of a Door

7 o’clock. Postman arrives. I know because Bertie, the insatiably excitable hound, scrambles over my threshold to the front of the house. He jumps up in a wild fever, scratching and pawing at the front door. Claw marks adorn the panels underneath the letterbox from this daily charade. It’s the one time I feel smug about my role as a mere inside door.

I’d be lying if I said I didn’t feel jealous of my front door brother. He’s something of an attention seeker and frequently has guests and passersby gushing at his marvellous appearance. He’s vibrant, colourful and unique, while I am plain, inoffensive and utterly unmemorable. He’s often the topic of conversation and, in recent times, has become something of a celebrity as obsessive Instagram influencers, wearing bold blue scarves to match his turquoise tones, travel across town to get the perfect snap.

‘Fronty’ (a nickname I’d never dare say in earshot of his hinges), is also adorned with lavish features. A cast-iron knocker in the shape of a lion; personally, I think it’s outdated and jars with the rest of the house, but for some reason everyone loves it. A smooth iron door knob; whose spherical shape is far more appealing than my more practical handle.

Even on the inside, he’s a showboat. Unlike me: A plain Jane; nothing to write home about. Damaged, in fact. Not only is he more garish than I am, he’s also cleaner than me, since he doesn’t have grubby children’s fingers swinging him open and shut all day.

As for touch, Fronty regularly gets a tender caress with a gentle knock and occasionally, a more exciting frisk with a smart rap. I, on the other hand, am simply pushed around, all day long. My idiotic owners roam from room to room, swinging me open and shoving me never-quite-shut. My hinges groan and creak from overuse and I end everyday weary with the endless exercise.

You might say, I have the upper-hand when it comes to arguments. I come into my own when there’s fury in the house and my reverberating slam leaves everything trembling. But Fronty takes the glory here too: a slam of the front door has a mighty finality that I could never achieve.

But don’t worry – I don’t spend all my days skulking in the shadow of showy Fronty. This weekend I had the star treatment – a real pampering. My owners have been mulling over redecorating for years and after many years of let downs, I could be forgiven for thinking this time was just like all the rest. But to my sheer delight, it really happened. I was given a gorgeous new creamy sheen, or a ‘lick of paint’ as they kept saying. Not one new coat, but two! And on top of my luscious thick new paint, I finally got some piece this weekend as all the kids were banned from touching me and I was left ajar, facing away from Fronty, able to enjoy my long-overdue time in the spotlight.

DOORCO Reveals New Glass Collection

Leading composite door supplier DOORCO, announces the launch of a new glass collection which will be available to customers from 16th November. The new collection has been created from a widened network of door glass suppliers and contains over 40 styles of decorative glass.

“Door glass is now an integral part of a door’s design and customers increasingly look to DOORCO as a single supply point for all their door components,” says Dan Sullivan, DOORCO MD. “Even before the challenges of 2020, the supply of door glass was an issue so earlier this year, we started work on a new glass collection from a wider range of suppliers. The main objective was to develop a more robust supply chain where we can control supply, quality and choice, and allow us to effectively manage our own stock and better deliver on our service promises. It also offers customers access to a refreshed range of new designs.

“DOORCO has maintained many of the popular decorative options in the new collection, as well as adding 15 new and exclusive designs that are a mix of traditional and modern styles. All options have been named or renamed in line with the new brand. In addition, DOORCO offers five clear and obscure glass choices.

“While the initial objective is to strengthen supply, the new collection is a platform to further develop some DOORCO original glass designs, as we have recently produced for the Pink Door Range with our Creative Consultant Jeyda. Our new composite door slab, powered by GRiPCORE Technology, will also be launched with bespoke glass designs early next year.

“The new digital DOORCO door brochure features all the new collection and can be viewed at: https://www.paperturn-view.com/uk/doorco-technology/doorco-door-brochure-edition-4?pid=MTE118988&v=3.”

Pretty In Pink

When it comes to colours, pink is one of the more debated shades. A whole spectrum of hues have their own nuanced meanings, but overall, there are some fairly deeply embedded associations between pink and femininity. This hasn’t always been the case, though.

Research seems to suggest that pink started being aligned with the female gender only when companies began to mass-manufacture clothing. More recently, considerable waves in feminism have demanded a move away from gendered colours.

As a feminist myself, I sympathise. Making pink a stereotypically female colour is a true tragedy for the shade, because it has such appeal as a colour. It appears all over the place in nature: in breathtaking sunsets, mouthwatering meats, alluring flowers clamouring for pollination, and exotic flamingos pottering around. Blue, pink’s male-gendered counterpart, sees nowhere near as much action.

It’s no wonder we try to imitate the beauty of pink through products. Unsurprisingly, I’m a huge fan of a pink door. I think it would be a real shame if the unfounded belief that ‘pink is for girls’ was still so strongly held that someone would avoid the colour. When I’m out and about, pink doors always grab my attention, but the impression they create differs depending on shade.

HOT PINK

A hot pink or fuschia is a really playful colour. It has a huge personality, perhaps owing to the fact it’s the closest to the fiery red. For a bold door choice, this looks phenomenal.

ROSE PINK

A rose or middling pink is a charming tone. It’s appealing without being overbearing and has a romantic essence. It looks great paired with a dark brick facade.

SALMON

Salmon, coral or other pink tones that have a hint of orange are really unique. They’re rarely seen on doors so really stand out when they are chosen. I think they look beautiful when set against a white wall (although get ready to regularly repaint because no-one wants a grubby, off-white shade).

BLUSH PINK

A blush or light pink looks extremely delicate and classy. It’s subtle, tender and soft. It makes a truly attractive front door with a sweet yet understated nature.

DOORCO is a company embracing the power and beauty in the colour by bringing out a whole pink door range. 20% of door blank sales will be donated to We Mind and Kelly Matters, a charity close to the hearts of the team. To complement the stunning shades, we’ve paired some new glass design – created by yours truly.

We’re tickled pink by the result and we hope you will be too!

 

Until next time,

Jeyda, Chief Doork

 

Technology Trends

In November’s GGP magazine column from DOORCO, Jayne Sullivan, Operations Director looks beyond conventional door trends and talks about the development of IT and technology in the leading composite door manufacturer’s business, and how it is impacting on future plans.

Technology Trends

It’s fair to say that in this post-Covid world, technology plays a big part in all our lives: from seeing family and friends, to doing our jobs. We shop online, we work online, we socialise online – everyone has had to embrace it. From a business perspective, the strategic IT systems we’d already put in place gave a significant boost to DOORCO’s ability to keep the wheels turning, but ultimately we make doors and we need people in the factory. We are working to the highest level of health & safety standards to keep our employees safe and well, and allowing remote working wherever possible for our office-based staff. Our sales team are working from home and conducting virtual meetings, and so we continue. IT and technology has made all this happen, but for DOORCO, its role is far more intrinsic.

Foresight

We recognised a few years ago that IT was going to play an important role in the business going forward so in 2018, we invited Ben Aspinall to join the business as IT and Projects lead. His main task was to devise and implement strategies to improve efficiency and service across the board. A fully integrated IT-based manufacturing system that communicates orders, stock levels, capacity and allows us to report on virtually anything is now in place and along the way, we have improved online ordering and communication with our customers, increased manufacturing capabilities and capacity, enabled better onboarding for new customers, and improved lead times and delivery.

Ben now heads up a team of five and together they have delivered on significant projects in addition to the above, such as a bespoke door designer and ordering system, integrated universal customer barcoding and an internal and fully traceable order tracking system – all of which has enabled us to deliver a universal JIT service and enhance business growth.

Expansion

The next stage is the significant investment we’re making into expanding our manufacturing capacities: rather than simply introducing more shifts, DOORCO is leading the way with IT and technology. This expansion was always in the business strategy, but current factors have accelerated it considerably and the skill now in the business allows us to take a more progressive approach.

Product development

2021 is going to see DOORCO launch some exciting new products and the impact IT has had on their development has been considerable. More than just allowing the work to continue whilst travel has been limited, we’ve explored new ways of engineering that are advanced and innovative.

Marketing

IT has impacted our marketing too. We’ve improved our digital landscape of course, but also have the skill to better deliver our more traditional collateral, like brochures, with more impact and efficacy. We’ve got big plans in this area and we’re looking forward to showcasing these next year too.

 

There’s no doubt that in recent months, we’ve gained significantly from the pre-COVID focus we’d already put on technology. True, the implementation has had to be accelerated, but IT is now embedded into the heart of DOORCO operations, production, communication and marketing. We’ll be continuing to take our usual innovative approach as we explore new automation and technology advances, all with the ultimate aim of giving customer what they want, when they want it.