Latest News

FLiP brochure now available

DOORCO has launched a new brochure to showcase the wide range of options available for FLiP, our exclusive new door glazing cassette system that has a revolutionary Foam in Place technology and unrivalled aesthetic freedom.

 

Ben Aspinall, IT & Marketing Manager at DOORCO explains more about product and its brochure: “When we started exploring the options for a new glazing cassette, we knew we needed to create a system that was not only easy to install, but also offered customers choice. With FLiP the possibilities are endless and the best way to showcase this is in a brochure. Rather than adding FLiP to our already extensive door catalogue, we’ve created something bespoke to help our customers really understand the new options available to them.

 

“FLiP offers the freedom to choose the design, finish and colour to suit any style of house and to make a unique statement.  The three design options include clean, modern profiles through to traditional bevels, and each has its own range of sizes which are illustrated. We also offer the customer the chance to explore the texture/ finish of each design option.  There is Standard – a redesigned traditional bevelled option with a woodgrain finish; Flat Stipple – the new modern choice that offers a squared-off profile with a smooth finish; and Flat Grained – the eclectic choice that combines the modern squared-off profile with a woodgrain effect.

“The brochure also explains FLiP’s key features, such as the revolutionary Foam in Place technology – pre-applied foam that offers a superior seal preventing any water ingress and offering significant savings during installation. FLiP also has moulded connectors for strength and stability that are flexible to use with 24-26mm glass ensuring a flush fit, a unique tilting head that adjusts to the thickness of the glass, and an innovative angled corner protector that reduces flare.

“FLiP has been launched in familiar shapes and sizes to suit our current product range, but we’re already working on what’s comes next! We have the opportunity to explore how we can really take door design – contemporary, traditional and beyond – to the next level.”

 

The new FLiP brochure is available online via https://www.paperturn-view.com/uk/doorco-technology/flip-brochure?pid=MTY165708&p=22&v=2. FLiP designs can also be seen in the new GRiPCORE brochure which is available online via https://www.paperturn-view.com/uk/doorco-technology/gripcore-brochure?pid=MTY165705&p=31 or you can request a printed copy (which includes both products) from customer services.

 

Want to see FLiP for yourself? Visit DOORCO on stand F5 at FIT Show. Register now: https://fitshow-2021.reg.buzz/?exhibitor-inviter=a2d118bc-ff1b-11ea-8ba4-000000000000

 

For more information call: 01625 428955

New design options for GRiPCORE

GRiPCORE is now available with an exclusive design portfolio which includes new and updated door styles, 25 new colours and 7 exclusive glass choices. The collection is available to view in a dedicated brochure, which also showcases FLiP, DOORCO’s own door glazing cassette system.

 

Ben Aspinall, Marketing & IT Manager explains more about the new collection and brochure: “GRiPCORE is an important addition to the DOORCO product portfolio. The new technology is a hybrid of modern and traditional materials that has been engineered to deliver a stronger, heavier and more robust door that will not move/bow/twist more than 3mm, crack or delaminate. It is truly the most engineered door we’ve ever produced and therefore deserves a fresh set of design options too.

 

“GRiPCORE was launched earlier this year around the same time as FLiP, our exclusive new door glazing cassette system. With FLiP, the possibilities are endless, and we’ve made the most of the new options on GRiPCORE. We’ve given some of our best-selling styles a facelift. For example, contemporary styles like Links Oakmont, Square, and the Augusta range have been transformed with the use of FLiP Flat Stipple. We’ve also introduced some new designs, like Pinehurst. Rather than traditional twin tops, has square glazing cassettes on a 6/4 Combi door blank.

“To complement these new styles, we’ve added some exclusive new glass designs to the GRiPCORE portfolio. These include two designs by Jeyda, our Creative Consultant, which were commissioned during the first lockdown, as well as five exclusive designs from RegaLead.

 

“No new collection is complete without a new colour range. For GRiPCORE, we’ve introduced a mix of heritage shades in a semi-matt finish, and some fresh new semi-gloss colours, like Bright Magenta, and of course, GRiPCORE Yellow.

“All the chosen glass designs and colours have been hand-picked to suit the GRiPCORE brand and allow customers to take the design of this new product to the next level.”

 

The new brochure is available online via https://www.paperturn-view.com/uk/doorco-technology/gripcore-brochure?pid=MTY165705&p=31. We also have a new dedicated brochure explaining more about FLiP and the options available, which is available online via https://www.paperturn-view.com/uk/doorco-technology/flip-brochure?pid=MTY165708&p=22&v=2 or you can request a printed copy (which includes both products) from customer services.

 

Want to see GRiPCORE for yourself? Visit DOORCO on stand F5 at FIT Show. Register now: https://fitshow-2021.reg.buzz/?exhibitor-inviter=a2d118bc-ff1b-11ea-8ba4-000000000000

 

For more information call: 01625 428955 or visit: www.gripcore.com.

Voice of the industry

Dan Sullivan, MD, appears in Glass News’ regular column, Voice of the Industry.

We’re excited about the return of FIT Show for two reasons: firstly, DOORCO is exhibiting for the first time since 2016 and secondly, because the timing of the event is perfect: as the only dedicated exhibition for the industry, visitors will be even more hungry to link up with the supply chain and see the latest innovations – something which DOORCO has in abundance this year. We’re looking forward to connecting with customers, prospects and the industry as a whole both from a business perspective, but also socially and our plans for the show reflect this.

DOORCO has been busy over the last year or so. We have two new products to showcase – our new solid core composite door that’s been engineered with GRiPCORE technology, and FLiP, our brand-new cassette system which has been developed in-house and made in the UK. There are more innovations being revealed at the show too. I don’t want to give too much away yet – you’ll have to visit us on stand F5 to see for yourself!

 

Register now: https://fitshow-2021.reg.buzz/?exhibitor-inviter=a2d118bc-ff1b-11ea-8ba4-000000000000 

Door Trends

Ben Aspinall, IT & Marketing Manger, gives Total Fabricator an update on what’s new in the composite door market.

 

Door Trends

It’s been a busy couple of months at DOORCO since our last column. We’ve launched our own solid core composite door that’s engineered with GRiPCORE technology and we’ve announced that we’re now offering our very own glazing cassette system called FLiP. On top of that, door sales are flying! More challenging, in parallel, as I’m sure everyone is well aware, the supply chain is struggling. Not just because of the relentless demand for home improvements, but also because of a global shipping crisis and turbulent raw material costs. We’re grateful that our independently-owned status means we can move quickly to do what needs to be done to steady the ship. But just as importantly, we’re keeping an eye on the future and continuing to invest from growing our team to extending our manufacturing facility.

Even against these challenges, as I said before, door sales remain buoyant and we’ve seen an overall increase in sales with consistent demand for the DOORCO brand and extensive range of products this now encompasses. Let’s take a look at some of the door trends reflected in those sales, with a focus on colour:

Style and colour choices

When it comes to design, there aren’t really any significant changes to the “new-normal”, the rise in the popularity of modern door styles and slabs. Nearly a quarter of all doors sold are our more modern/ designer slabs and we are seeing more contemporary choices applied to traditional styles such as Carnoustie, Lytham, Farmhouse and Gleneagles. The choice and combination of colour, glass design and hardware style really transform a door into a whole different design category.

This is reflected in the colour stats alone: around a third of all the Carnoustie’s we’ve prepped or painted are grey and half of the Farmhouse range too.

Looking outside the box, the popularity of our new designer colour range Patina is steadily increasing. This colour range, which is exclusive to Monza II and has been specifically designed to enhance the door’s book-matched woodgrain texture, is really stunning and unrivalled in the market at the moment.

A different shade of grey

Overall, grey is king. Over a third sold of all doors sold in this period were grey in a mixture of standard Anthracite, popular shades like Slate, Patina’s, or special RAL’s. But is its reign nearly over? Style gurus suggest that more honey, earthy and warmer tones are emerging this year, so watch this space.

 

Back to basics

Something that recently caught our eye in the colour stakes was the sharp increase in White/ White door sales. White is a clean colour, classical, but often more suited to the commercial door sector. Dress it with modern black hardware and you suddenly have something very sharp. And, according to Alexa, there are “technically unlimited shades of white” available so you can potentially create something total bespoke.

As with many fashions, what was once deemed boring, is suddenly cool again. Furthermore, its often the case that door trends closely to follow interior design trends, and white walls are definitely a thing for 2021. Ideal Homes magazine says in a recent blog: “White has to be the most popular paint shade for our walls. It provides a blank canvas that brightens dark spaces and makes even the smallest rooms feel spacious and airy.”

In this time of cleanliness, it seems the starkness of white is a comfort.

 

For more information on our new products and to browse our current brochure, visit: www.door-co.com

It’s Time to FLiP

DOORCO is set to transform the market with the introduction of FLiP, their own revolutionary cassette system. FLiP has a unique Foam in Place technology that delivers a superior seal, and three design options that include clean, modern profiles through to traditional bevels, offering aesthetic freedom never seen.

Dan Sullivan, DOORCO’s MD tells us more: “FLiP is the new glazing cassette system developed by DOORCO and made in the UK. It is an exciting development. Not only does it offer us greater control over the supply chain and guarantees for our customers, it also unlocks endless possibilities for door design.

“Contemporary homes reflect the architecture of today. Even in renovation, there is a massive shift in demand towards clean lines and stark minimalism. When it comes to doors, DOORCO are trailblazers in this arena with designer-led doors such as Monza II and Links. But to date, the lack of contemporary glazing options has restricted opportunity for further product development. Others have tried to solve this issue, but no new designs have been launched that have anywhere near the same qualities as the current bestselling traditional system, and there’s a reluctance from incumbent cassette manufacturers to make any substantial development investment.

“DOORCO is committed to innovation and thanks to our independently owned status, we are in charge of our own destiny. We felt it was time to address the glazing cassette problem. Working with innovative UK based designers and drawing on the DOORCO team’s experience and knowledge of the sector, we set about a considered and conscientious development process that has resulted in a range of door glazing cassettes that are more flexible, more practical and aesthetically pleasing.

“FLiP offers the freedom to choose the design, finish and colour to suit any style of house and make a unique statement.  The three design options include clean, modern profiles through to traditional bevels, all with a low profile to fit nicely with the overall design of the door, so you can be:

  1. Traditional with Standard – the redesigned moulded option with a woodgrain finish
  2. Eclectic with Flat Grained – squared-off flat profile with a woodgrain effect,
  3. Modern with Flat Stipple – squared-off flat profile with a smooth, stippled effect that matches Links.

“FLiP’s Through Colour Technology ensures a perfect match to the standard DOORCO colour range, or if you are looking for something bespoke, your choice of cassette and door can be painted together using our bespoke colour service.

“As well as being stylish, FLiP delivers on performance too. The revolutionary Foam in Place technology offers pre sealed outer frames delivering a superior seal, with structural connectors that are flexible to use with 24-26mm glass units and a unique tilting head that adjusts to the thickness of the glass. The innovative angled corner protector adds reduces corner flare and supports heavy units, with an optional component to insert in larger apertures offering additional security if needed. Consistent components are installed with a simple click-together mechanism that requires minimal use of tools (just a screwdriver), resulting in a cassette that sits fit flush to the surface of the door.  The cassettes are fully re-glazeable.

“FLiP has undergone extensive testing to ensure it is weatherproof and secure. Doorsets containing the system have been tested to BS6375-2015 and in accordance with EN1027. Furthermore, they achieved over 1000pa through the glazing aperture during weather testing. This is further supported by DOORCO’s 10-year warranty.

“For DOORCO, having our own cassette system is an exciting advancement that opens up endless possibilities for our customers. FLiP is available now from DOORCO in familiar shapes and sizes to suit our current range of door designs. But, as our doors are a canvas that is versatile and comes in all shapes and sizes, we now have the opportunity to explore how we can really take door design – contemporary, traditional and beyond – to the next level.”

To find out more about FLiP and to register your interest, please visit: www.flipuk.com

Composite door trends: March/ April 2021

Ben Aspinall, IT and Marketing Manager for DOORCO, tells us about what’s currently trending in the composite door sector.

Door Trends

My role as IT and Marketing Manager means I am really close to the door trends we see at DOORCO. With an IT hat on, we operate a fully integrated IT-based manufacturing system that communicates orders, stock levels, capacity and allows us to create detailed reporting.

From a marketing perspective, as well as having access to sales analysis, we know what people ‘like’ on our social media. The power of marketing is also to drive trends. For example, it’s a well-known fact at DOORCO, that whichever door is on the front of our brochure is always a best seller in that period!

Over the last 12 months we have seen a massive shift in the norm, so in this first column, I am going to share with you five key trends which may surprise you:

Modern choices

There has been a definite shift in our best sellers since we came out of the first lockdown. Historically, traditional door styles have taken top billing and although our more modern door styles like Monza II, Farmhouse and Links have been growing in popularity, the volumes of sales over the last year has been unprecedented.  So far in 2021, our best-selling door is the Farmhouse. In fact, nearly half the doors we’ve sold this year have been a Farmhouse design. Carnoustie is second place, closely followed by Monza II.

Colour

There is a definite shift towards colour throughout the fenestration industry and our painted door sales are up 55% on this time last year. In fact, we’re just in the process of extending our paint lines to keep up with demand. Tastes are getting bolder and the pink doors – a movement started on social media by Instagram-influencer Mrs Hinch and her Hinchers (as her followers are known) – is a growing trend.  DOORCO launched its own Pink Door Range in aid of We Mind & Kelly Matters last year with success. But even considering all this, grey is still king. Anthracite is our top selling standard colour, DOORCO has 13 shades of grey in our current colour range, and in February, grey doors made up 38% of our sales.

Glass

Glass has a major impact on a door’s overall style and allows the consumer to add their own personal statement. Adding a modern glass like Bold Pink to a traditional door design like Lytham can really transform it into something contemporary.  Glass supply has always been a challenge. We took the decision to massively invest in glass so we can supply direct and have better control, as well as increasing our range with bespoke designs. Our customers have really taken advantage of this: In the first 2 months of 2020, 34% of our doors were sold with glass (glazed and unglazed); this year that figure has increased to 79%. More interesting, our bespoke glazing service has increased by 148% in the same period.

 

Customers need more help

Glazing is just part of our flexible prepping service which our fabricator customers are increasingly making use of. There are several factors to this: Firstly, there’s no denying we’re in a home improvement boom (long may it last) and we’re all buzzing. Supply issues are widely reported, and some say the pandemic has taught us patience, but the ‘amazon-inspired next day delivery’ want is still very apparent. There is still a demand for fast turnaround and we often get enquiries as to whether we can deliver a door quicker than they’ve been quoted by a competitor. Even with a JIT (Just In Time) delivery service for fabricators and short lead times across the board, more and more are turning to us for painting and prepping support to simply keep up with demand.

Secondly, we are all still operating under a lot of strain with health and safety constraints, social distancing and illness. As with everybody else, we’ve suffered with delays due to the global shipping crisis combined with sheer demand in some of the emerging trends we’ve mentioned above, but we’ve worked hard to overcome these issues and support our customers as best we can. Keeping our workforce healthy with stringent procedures and regular testing means we’ve been able to step in and support them during downtimes. Levels of prepping and painting have nearly doubled this year.

Marketing on Instagram

Over the last year, DOORCO’s marketing strategy has changed to become more consumer facing. The biggest catalyst was the desperate need to keep our lines of communication open when we headed blindly into the first lockdown, to make sure we had leads to come back to.  With many of the usual channels closed, we turned to social media, and in particular Instagram.

Instagram is pictorial-led, a place of inspiration, and property renovation is a big trend.  There’s a whole network of renovators and self-builders, designers and influencers (like Mrs Hinch and her followers) sharing their stories and there are some fun hashtag’s (like #ihaveathingwithdoors) that you can plug into.  For DOORCO, it’s about brand awareness and lead-generation on behalf of our customers, although it has also become an influential platform for trades people, so we get trade enquiries too. We started sharing inspirational images of the things that make DOORCO unique – Farmhouse, Monza II, a wide range of colour choices, a bespoke glass collection and our added value services. This has certainly paid dividend – from an almost standing start, we have nearly 2,500 followers, get regular enquiries from homeowners that we can pass on to our customers, and influenced our sales and trends.

Follow us on social media: Twitter, LinkedIn, Facebook or @DOORCOUK on Instagram.

See the engineering behind GRiPCORE technology

Following DOORCO’s recent announcement that they are soon to be launching a ground-breaking new solid core composite door product, the leading manufacturer reveals a new video demonstrating the engineering behind GRiPCORE technology, which boasts safety and security in its DNA and impressive results in tolerance and security.

DOORCO MD Dan Sullivan, explains more: “GRiPCORE Technology is a hybrid of modern and traditional materials and has been engineered to deliver a stronger, heavier and more robust door that will not crack, move or de-laminate. The structure consists of a unique matrix of cross laminated engineered timber and hardwood stiles and rails, pressed with DOORCO’s signature 4mm GRP skins. All of this results in a door that will not move/bow/twist more than 3mm. These are strong claims, but it is truly the most engineered door I have ever seen. As well as offering a 10 Year Warranty on all GRiPCORE doors, we felt it was important to demonstrate the engineering behind the door – and what better way than with a video showing exactly how it’s made.

“The new video is just one part of DOORCO’s new marketing suite which is designed to really help customers sell GRiPCORE technology as the premium upgrade to our foam-filled standard doors. From April, it will be available in the six most popular doors which are used to create a wide range of designs: 4 panel blank top and 6/4 combi for traditional door styles, Farmhouse for popular cottage doors and Flush, Monza II and Links for more contemporary options. We’re also adding some new door styles created specifically for GRiPCORE as well as bespoke colours and an expanded glass range, which now includes some bespoke designs from our creative consultant, Jeyda.

“We are very excited about GRiPCORE’s potential. In an increasingly competitive marketplace, DOORCO is driven by innovating products and solutions that stand out from the crowd. GRiPCORE is testament to this and we anticipate it being a real game-changer, not just for DOORCO and our customers but the wider composite door market too.

DOORCO doors engineered with GRiPCORE Technology will be available from April and will be just one of the new products being exhibited on stand F5 at this year’s FIT Show. To view the full video, get more information about the product and service offering, and to register your interest, visit: www.gripcore.com.

GRiPCORE technology, brought to you by DOORCO

When engineering a new door product, it’s important to make it stand out from the crowd and with GRiPCORE technology we are pushing the boundaries. With safety and security in its DNA, GRiPCORE has been designed to overcome the issues consumers face with the current market offering and has been engineered to deliver a door that is stronger, more rigid & thermally stable than anything on the market.  The new door is considered a premium upgrade to our standard foam-filled option, retaining DOORCO’s signature benefits when it comes to quality and service.

The engineering

GRiPCORE technology is a hybrid of modern and traditional materials and has been engineered to deliver a stronger, heavier and more robust door that will not crack, move or de-laminate. The structure consists of a unique matrix of cross laminated engineered timber and hardwood stiles and rails, pressed with DOORCO’s signature 4mm GRP skins. All of this results in a door that will not move/bow/twist more than 3mm – it is truly the most engineered door I have ever seen. We are so confident in the product and the engineering and investment behind it, we are covering the tolerance and product with a 10 Year Warranty which gives you and your customers confidence for years to come.

A unique matrix of cross laminated engineered timber and hardwood stiles and rail, pressed with DOORCO’s signature 4mm skins.

The DOORCO difference

In addition to the material benefits of GRiPCORE, it is backed up by DOORCO’s commitment to exceptional quality and service. The collective experience of our team applied at every stage of the development process, from the design to delivery, has made this new offering really outstanding. We’ve thought about every stage, right through to how our customers can incorporate GRiPCORE into their product portfolios with as much ease and as little investment as possible.

Keeping it simple

One of the key attributes of this development process is that GRiPCORE is available in a single size 914mm (44mm) blank. As the market demand and the ‘amazon-inspired next day delivery’ expectations (we as consumers are all guilty of) grows, stock can be a real headache, and one of the biggest challenges fabricators face. The simplicity of this single slab means you can make all required sizes and avoid complex ordering and costly storage. In addition, very little investment in tooling and machinery is required. DOORCO’s Just In Time (JIT) delivery and prepping services could simplify this even further.

The Premium offering

From April, GRiPCORE technology will be available in our most popular doors: 4 panel blank top and 6/4 combi used to make the majority of our traditional door styles, Farmhouse for cottage style doors and Flush, Monza II and Links for more contemporary styling. From these six basic products you can create a wide range different door designs, including some new door styles created specifically for GRiPCORE.  We have new bespoke colours and glass designs, as well as a full marketing suite on its way too.

We are very excited about GRiPCORE’s potential. In an increasingly competitive marketplace, DOORCO is driven by innovating products and solutions that stand out from the crowd. GRiPCORE is testament to this and we anticipate it being a real game-changer, not just for DOORCO and our customers but the wider composite door market too.

DOORCO doors engineered with GRiPCORE technology will be available from April. For more information about the engineering behind GRiPCORE, the product and service offering available and to register your interest, visit: www.gripcore.com.

Engineered with GRiPCORE technology

DOORCO is driven by innovating products which help our customers stand out from the crowd in the increasingly competitive composite door market. We already have unique doors in our portfolio, such as the 6/4 Combi for easy manufacturing of traditional styles, the versatile and fashionable Farmhouse, the leading contemporary composite door Monza II, and the unrivalled aluminium alternative LINKS. Missing from our offering, however, was a solid core option.

Developing a DOORCO solid core door was a logical step for us, and in the usual DOORCO style, we needed to push the boundaries and find a solution that limits thermal movement and makes a more robust door that will not fail. Thanks to the collective experience of the DOORCO team, and the new specialist partners we appointed, we have done just that. With GRiPCORE technology, we have engineered out all the issues consumers face with the current market, and delivered unrivalled results when it comes to tolerance and security.

Hybrid iNNOVATION

GRiPCORE technology is a hybrid of modern and traditional materials. Our signature 4mm GRP skins are pressed on to a unique matrix of cross laminated engineered timber and hardwood stiles and rails. Safety and security have been built into GRiPCORE’s DNA, delivering a stronger, heavier and more robust door that that will not crack, move or de-laminate. It is truly the most engineered door I have ever seen. In fact, we are so confident in the product and the engineering and investment behind it, we are offering a 10 Year Warranty on all GRiPCORE doors, with a further guarantee that the door blank will not move/bow/twist more than 3mm in that time. Both will give you & your customers confidence for years to come.

 

 

iNCORPORATING GRiPCORE

When a new product is launched, there is often an expected level of investment required to integrate that product line. For existing DOORCO customers there is none; the manufacturing requirements do not vary from our standard door product, and therefore no additional tooling or equipment is needed to start producing GRiPCORE. As stock is also a big challenge, we’ve thought about how to make this simpler too: GRiPCORE is available in a one size fits all 914mm blank. This means that from one slab, you can make all required door sizes which minimizes complex ordering and storage, saving you time and money. When it comes to style options, the majority of our existing door styles are available, making GRiPCORE a premium DOORCO alternative. We will, of course, be launching some bespoke glass and colour options to match and a new suite of marketing materials to support your sales. This includes a new state-of-the-art video showing how GRiPCORE is made, which can be viewed on the homepage of our website.

We are really excited about the GRiPCORE’s potential. So far, our customers are delighted with the new product and we anticipate it being a real game-changer for DOORCO and the composite door market as a whole. GRiPCORE doors will be available in the coming months and will be featured on Stand F5 at the FIT Show.

To register your interest, email us on info@door-co.com or call 01625 428955