In the first of an exclusive GGP series looking at trends in composite door styles, designs, glass and colour, Jayne Sullivan, Operations Director at DOORCO takes a look back at what’s been happening in the market and gives her view of what’s going to be top in 2020.
Recording what’s happening in the DOORCO production line not only helps us keep abreast of emerging trends, but also provides us with information that we can share with our customers in our hotly anticipated Trends of the Month report. In this first column, where better to start than with colour, item top of the agenda for everyone in the door and window market.
Since the installation of our second paint line three years ago, demand has certainly grown and now two-thirds of doors from DOORCO are coloured. Back in 2017 we took the decision to make this hefty investment into our painting facilities here in Macclesfield and this has certainly allowed us to keep on top of this demand, which doesn’t see any signs of changing.
So what is the top door colour? On average, 29.5% of all the coloured doors we sold last year were grey. DOORCO has six grey’s in our standard and premium range (plus any RAL available as a special order) and Slate is now outselling standard red and green. Anthracite certainly took the market by storm – and although the market is merging towards a more sophisticated palette of shades of grey, grey is still king.
Next up is blue – at DOORCO we love a blue and offer thirteen ways to do blue in our standard and premium range (plus special RAL’s). We think this is going to be the Colour of the Year for doors, and when we look to colour experts, it seems they agree too. Across the board, their “2020 colours of the year” are predominantly blue: Farrow & Ball have three blues in their new ‘colour by nature’ range, created in collaboration with the Natural History Museum; Dulux is promoting Tranquil Seas (RAL9018) and at the time of writing Pantone has just announced their 2020 Colour of the Year as Classic Blue (RAL5000) and they are also promoting Bleached Coral (RAL9003), which offers a beautiful blue-ish variation on Chartwell Green, which is so common it’s becoming part of our standard colour range this year.
For 2020, the DOORCO colour range has some other more exciting innovations coming through, including the launch of the Patina colour range, which offers a totally new and unique finish and we may even be adding a new exclusive colour to our premium collection.
We would love to hear your experiences – are grey and blue top of your door colour chart? Is this reflected in windows too? Let us know what trends you’re experiencing or forecasting when it comes to your door sales, whether retail, commercial or new build via social media – on twitter, LinkedIn, Facebook or Instagram.