In a bold move that is bucking the trend amongst the leading composite door manufacturers in the UK, DOORCO has announced that it is fixing prices whilst also offering significantly improved security performance, across the company’s entire range.
Offering substantially increased resistance to forced entry and violent attack as well as a more substantial feel, the modified, thicker skins that have been added as standard across all products anticipate the introduction of Approved Document Q of the Building Regulations and steal a march on most other door manufacturers that have yet to react. In addition the complete DOORCO range, including fire doors, has been tested and passes the ‘key thumb’ test, specifically PAS24 B.4.4.4. Thus, says DOORCO, the performance of its products is effectively future-proofed as they now meet all current and anticipated standards.
On DOORCO’s decision to maintain prices the company’s Dan Sullivan explains: “We are able to guarantee prices for the whole of 2015 because of the significant efficiencies that we have introduced into our processes over the past 18 months and through substantial growth in the volumes we are selling. So as sales to homeowners are continuing to improve we believe that our customers – and of course DOORCO in turn – will benefit through the ability to confidently plan and predict business and margins for their door sales at least until the end of this year.
“Commercial specifiers will be able to write specifications confidently knowing that their costings will not be affected, at least for composite doors, when they choose our products. We are affected by currency fluctuations just as any other importer of complete products or components, but we have the confidence to take this step because of good planning.”