A line in the sand
2021 is a year for growth for DOORCO. We’ve collectively come out of last year stronger and more robust and for DOORCO and our customers, it’s an exciting time. Although it felt risky at times, we are glad we progressed our pre-COVID investment plans into products, infrastructure and people because we’ve created opportunity: There’s new product lines, a more robust business and an even greater team. I am incredibly proud of the DOORCO team – it’s the people behind any business that the difference and their resilience has got us through the toughest of situations. We even managed to achieve the 2020 budget, which was set before we’d even heard of COVID-19. 2020 will go down as an amazing achievement in the company’s history thanks to their hard work, with several team members making names for themselves along the way.
DOORCO’s customers have been brilliant too. Our ethos is centred on having a strong partnership with our customers – this has proven to be correct on many levels in 2020. The global pandemic certainly put strain on the whole supply chain, added to that a home improvement boom that no one foresaw. But, through open lines of communication both ways, we’ve tackled the issues together with empathy and transparency. DOORCO is fortunate to partner with some of the industry’s best and thanks to them being safe and solid, we are confident of further growth in 2021.
DOORCO is more determined than ever and we’re setting out with clear objectives and purpose that demonstrate our long-term commitment to the business, our customers and the industry as a whole. We will be exhibiting on stand F5 at the FIT Show, and as we all know, the point of investing in an exhibition is to showcase what is new. Featuring heavily will be our new solid core composite door, engineered with GRiPCORE Technology, as well as at least two other new products combined with enhancements in our service offering.
We’ve also committed to further investment across the business as a whole making 2021 set to be another milestone year for DOORCO. However, at the heart of it all, staying safe and keeping our workforce fit and well remains our priority.