News

COVID-19 Update – Return To Work Strategy

To all our customers,
DOORCO has returned to work this week with a skeleton team to action the necessary “Safe Working Practices” which enables our company to function in a way that is safe for our team and our customers/suppliers. Providing a safe working environment for the DOORCO team is the main focus at this time and the team has been implementing these changes that will be in place for the foreseeable future.

We have taken information from Government guidance, industry practices and shared advice between customers and suppliers which has been a great assistance in shaping DOORCO’s new working practices. Some of the new Safe Working Practices include social distancing measures from entrance and throughout the premises, reduced head count in the office, daily temperature checks for all staff, daily health check questionnaire, increased levels of PPE issued including gloves/visors, and hourly work station clean down, to mention just a few. This week has provided us with a unique opportunity to work in our new environment without volume pressures to consider.

From Monday 4th May DOORCO is open for business, we will continue to run with a skeleton team that provides cover across all areas of the business: Distribution of door blanks and prepped doors along with the supply of the accessories, glazing cassettes and glass. As the demand increases, we will increase the team numbers in line with customer requirements.

DOORCO has continued to receive container deliveries during the lockdown period, so needless to say DOORCO’s stock position is extremely strong across door blanks, cassettes and glass.

We will be continually reviewing our working practices as we move forward. We will be taking into consideration any updated guidance given by the government and keeping open lines of communication with our customers and suppliers as everyone adapts to the New Normal.

Stay safe and let’s hope a return to normal business volumes can be achieved soonest.

Regards

Dan Sullivan
DOORCO MD

A view from the inside

As the UK adjusts to life in lockdown, doors seem heavier than ever with their symbolism. Never has it been more important to us which side of the door we’re on. The one thing we can all be certain of, is that no matter how well crafted a solid, hospital fire door may be – it’s not something we’re hoping to have to ponder anytime soon.

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As I sat wistfully dreaming about the days when I can roam the streets freely again, admiring the doors all around, it dawned on me that I could take this crisis as a forced shift in perspective… a front door has two sides and both deserve appreciation and care!

Why should the external-facing side of a door get all the limelight? Sure, it’s what your neighbours see – but only fleetingly when they’re getting into the red Volvo to pop to get some ‘bits’ from the shop. Isn’t it important that we ensure the inside view of your door is as equally aesthetically pleasing? What should we value more – what the outside world views or what we’ll see countless times a day, every single day?

So I asked friends to send over the ‘inside view’ (admittedly much less juicy than the ‘inside scoop’). Perhaps out of sheer boredom, people rose to the challenge and the photos came flooding in. But it soon became apparent that whilst a door seen from the outside holds a certain air of intrigue and mystique – (who or what lies behind there…?), the reverse view seems cold and oppressive. That could be lockdown speaking, but see for yourself how a crack peeping through to the other side makes a world of difference.

Of course, some doors look better than others left ajar and I’m certainly not suggesting that doors should be left open all over the country for the sheer tantalising beauty of the outside view. But if the inside view of a door is too depressing, then crack it open and see if that eases the melancholy.

The other thing that struck me about the inside view of a door, is how it can actually be like a piece of art within your home. Maybe you don’t have the money to buy the latest oil pastel canvas from a budding artist but who cares when you can ensure your door has enough striking features to be considered a work of art all by itself.

In making the case for the internal view of doors to be deemed art, consider these:

How this classic, subtle glass design reinvigorates the otherwise plain, white entrance.

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How this almost psychedelic, modern-art looking glass commands attention.

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How the pleasing symmetry of geometric glass gives a calming feel of order shielding you from a messy outside world.

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How bold coloured doors give an enormous splash of fun – who needs a feature wall?!

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So although the inside view of a door might in current times remind us of being shut inside, it’s a great time to start thinking about how both sides of the door can be appreciated and add value to a home.

Until next time,

Jeyda

Cheif Doork and DOORCO Creative Director

 

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Update – An Important Message From DOORCO Regarding Shutdown

To all our customers,

We are currently in COVID-19 temporary shutdown until further notice and will re-communicate opening up plans in due course, please rest assured that we have developed robust social distancing procedures which will be implemented at the point of re-opening to ensure that we can protect our staff throughout this period

Please note any orders placed in the interim will have the despatch date pushed out in accordance with COVID-19 related temporary closure*. (*Final despatch dates for orders placed in the interim will be confirmed on re-opening per order).

Any orders in production prior to shutdown have been placed on hold.

Thank you for your understanding, please keep yourself and loved ones safe.

Dan & Jayne

Doors with Style

In this GGP column, Jayne Sullivan, Operations Director at DOORCO, looks at the trends the company is seeing in door styles and examines whether some of the market’s perceived perceptions are reflect reality.

Doors with Style

DOORCO, and indeed the wider industry, often talk about the front door proving the homeowner with an opportunity personalise their homes, adding individuality and personality effortlessly. Whether on a new build development or in the middle of a terrace, the front door is an easy option to add differentiation. We say their tastes are becoming bolder, more modern and inspiration is coming from contemporary European styling. Door design is essential to this and DOORCO offers over 130 individual styles – but what is the reality when you look at the stats, are homeowners really taking the bait for the innovations we create?

What the report says

DOORCO’s Top 75 Door Styles table is just one part of our monthly stats report, but it provides a great overview about what is happening in the composite door market. Looking back over 2019 and what’s happening so far this year, makes interesting reading:

The best-selling door in both reports is Carnoustie – a twin vertical design, on a standard woodgrain slab. We offer slight variations on the design in Birkdale and Penina, and this whole style family made up 21% of all doors sold last year by DOORCO. It’s the perfect partner for property refurbishment in the UK, particularly in the social housing sector, and relatively fast and cost effective to produce with standard colours and glass. Or it can be styled-up with more modern colours and glass for a new build or private sector house.
Next we have Lytham, another stalwart door design, that made up around 8% of overall sales. Again a favoured option for both refurbishment and new build, with its half glazed panel or grid option, Lytham is the perfect back door solution.

We also see some of our unique traditional designs in the top 10 – Farmhouse, Gleneagles and St Andrews to name just a few.

All of these designs are part of our Traditional collection, so in summary, in 2019, Traditional design was definitely king, reflecting the UK’s tradition and historical build design. DOORCO has 53 designs that are currently deemed as traditional – and they made up 78% of our sales last year.
When we look at contemporary, the most popular styles were Monza II (number 7 in the charts and making up 29% of all contemporary door sales), with Inox, Flush and Links styles making up the rest.

Growing Contemporary

Looking to January this year, as an indicator of what trends are emerging in the coming year, we are seeing significantly more contemporary designs sold. Although the figures overall are similar, with only a slight decrease in sales of traditional styles, the focus is certainly shifting. Monza II is still our best seller, making 44% of all contemporary door sales for the month.
The earlier indicators tell us that homeowners and specifiers are indeed taking the bait; contemporary styling is growing in popularity. But what I think is important, is to recognise the effects of other trends that we’ve already looked at in these columns – colour and glass. The design lines are becoming blurred and it’s no longer feasible to state that a door is either ‘Traditional’ or ‘Contemporary’. DOORCO offers any door, in any colour, with any glass, and customers are increasingly turning to more modern colours or glass design to give a contemporary edge to a traditional style.

Dual act

Farmhouse is the perfect platform for this dual act: once seen as a traditional replacement for a cottage door, DOORCO has developed styles, where colour choices make all the difference.

Sunningdale Farmhouse was ranked 2nd in January (3rd in 2019) and the largest proportion (27%) were Anthracite Grey – ideal for any new build property…In fact, Anthracite Grey was the colour of 25% of all doors sold in January.

Door 1 - Sunningdale Farmhouse Anthracite

Taking this a step further, there is nothing old fashioned about a Belfry 3 Farmhouse in Bahia Blue, with Aurora glass!

Door 2 - Belfry 3 Bahia Aurora

Farmhouse is just one example of this evolution from traditional to modern.

What’s new for 2020
We’ve got lots of plans in the pipeline this year that aid this shift towards modernising traditional designs, from new styles such as Merion, to colour options and our recently launched Glass Additions Range. We’re also taking contemporary a step further with the new Monza II Patina doors, which are really gaining traction. Inox is also growing in popularity, mainly thanks to our Glazing Service, which offers expert support for this tricky component, making it a far more appealing choice to sell and we expect this desire for flush styles to develop further this year too.

We’d love to hear your thoughts? What are you installing in new build, social housing and retail homes across the UK- totally contemporary Inox, or traditional Carnousite – or somewhere in between? Get in touch via social media – @doorco_official on Twitter, DOORCO Ltd on LinkedIn and Facebook or @DOORCOUK on Instagram.

Do more with your doors

Today’s world is plagued by huge environmental issues which may have felt distant in the past but are now banging at the door and demanding action. Waste reduction is hugely important & with that comes a move away from fast furniture / fashion / food, in favour of a more sustainable approach. Luckily, doors are one product where a throwaway culture hasn’t really developed.

However, you may be upgrading the doors on older properties or looking to freshen up your front. Typically – you’d head to the tip with your old door. But given their bulky weight & size, this can be easier said than done. Instead, I’d encourage you to think about the wonderful upcycling opportunities at your disposal.

I’ve pulled together some ideas for how a door can be upcycling into something entirely different. As we head into Spring, consider this a new creative challenge.

The Great Outdoors

If there’s something you can rely on a door for – it should be sturdiness and the ability to withstand the unpredictable British weather. If you’re wanting a new garden-based DIY project, how about using old doors as the walls of a shed?

Garden shed

Source: Hometalk

 

Perhaps you’re wanting to put a proper divide in place between yourself and the neighbours whose kids keeping kicking a ball over? Doors look really cool as a garden fence and provide the perfect place for hanging bird feed or pots of flowers.

Fence

Source: Flea Market Gardening

 

Taking a couple of old doors to form a little slice of quiet in the garden also makes a blissful reading spot.

Outdoor seating area for reading

Source: Flea Market Gardening

 

Or if you’d rather get a bit closer to your old door – you can literally turn it into outdoor seating to perch on.

 

Source: Huckleberry Lane Furniture & Pinterest

 

I’ll Drink to That

Forget pouring your gin & tonic on the kitchen counter – use an old door to create a home drink station and make every Friday night in feel like you’re frequenting a hip, new cocktail bar.

Drinks station

Source: Brooklyn Limestone

 

Grab a Seat at the Table

A new table is surprisingly expensive – especially when you think about the fact that it’s essentially just a big slab of wood on legs! Save some pounds and repurpose an old door into a dining room table fit for a feast.

Table

Source: Interior Barn Doors

 

If you don’t quite have room for that – a door can also be made into a quirky coffee table!

Coffee table

Source: MyDecor

 

Disorganised? Shelve those Bad Habits

A modern home with everything packed out of sight always looks swish. But we all know that in reality, we need surfaces to spread out and put things on. Doors can make really unique shelving – whether as a bookshelf, bathroom shelving & towel racks or even as chalkboard family planners. No more excuses for missing granny’s birthday!

 

Source: Futurist ArchitectArchitecture Art Design & Dishfunctional Designs

 

Put the Door in Boudoir

A bedroom deserves furniture that simply looks great & makes you feel special. Instead of a boring headboard – a door can be a really distinctive feature. They’re also just the right shape to be used as a full length mirror. I bet you never thought that a door could spice things up in the bedroom…

 

 

Source: Architecture Art Design & Leaving our Trail

 

So, the moral of the story is not to think of your old door as a bore and instead think about all unique features it lets you unlock.

 

Until next time,

Jeyda, Chief Doork

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A message to our customers

To all our customers,
There have been some extremely tough times over the last few years in building the DOORCO business as it stands today. We are proud to say that we have always been able to deal with these challenges head on and successfully weathered multiple storms. This has been achieved due to the 100% dedication and determination from the whole of the DOORCO team and its extended partners. We have a relentless drive to overcome ANY, and ALL challenges placed in front of us.

For DOORCO currently, it is business as usual. We are taking every precaution prescribed by the government and are closely following and adapting to the daily updates provided by the Cobra meetings. We are ensuring the upmost care and consideration for every DOORCO team member whilst trying to remain as busy and resolute as ever. We are staying focused on running the business and unless otherwise instructed, we intend to stay fully operational.

We remain committed to providing our customers the best service possible, and will endeavour to ensure normal service remains in place as long as possible. If we meet with an issue we cannot overcome, we will ensure our lines of communication are the best they can be.

The supply chain at this time remains mostly unaffected, and in true DOORCO style, we have worked closely with suppliers to ensure continuity of supply and maintain open lines of communication on a daily basis with all the key people in the chain. DOORCO Korea has remained unaffected throughout the issues faced in South Korea, they share the same ethos as the UK team, the manufacturing process has continued as normal, and shipments made on time in full. The biggest delays faced on stock deliveries have been weather related, due to storms in Europe and the UK most weekends throughout February. Cases of Covid 19 are reducing in South Korea on a daily basis, proof that the virus can be managed if action is taken.

To reiterate, its business as normal, and we will remain so for as long as there are customer requirements. Please keep in contact with the team at DOORCO and keep yourself and loved ones safe.

Dan and Jayne
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Evolution of door glass supply

There is no doubt that door glass has become an integral part of the composite door supply chain. A third of all our prepped doors are now sold with glass which comes off-the-shelf from DOORCO, or pre-installed by our dedicated glazing service. As with colour, consumer tastes are becoming more sophisticated and the market has woken up to the opportunity the composite door has to offer, launching new decorative door glass ranges and working with suppliers like us to create an integrated, fast supply chain.

From previously stocking just a very limited range, our door glass offering almost exploded into an unlimited choice.  And while it would be great to offer an unlimited choice, it is impossible to manage this and move towards a fully operational JIT ordering service, something that is central to the future of DOORCO.  We currently offer a range of traditional, contemporary, minimalist or DOORCO unique glass designs, which at the time of writing, totals 524 different SKUs.  

Behind the scenes

Careful analysis of our detailed sales trend data, usage vs stock and scrutiny of our most popular ranges, has ensured we’re able to hand-pick our glass ranges to suit our customers’ needs, confident that the stock lines we invest in are the right ones.  We also wanted to update the range for 2020 by increasing our supplier network for differentiation, as well as building more resilience in to the supply chain. Carefully analysing our customers’ requirements was the only way to sensibly achieve this.

So, what we found out:

  • Clear and Obscure is, without doubt, our most popular range. Styles such as Satin and Stippolyte come out on top, mainly because of their versatility to suit any market, from social housing to retail.
  • Our most popular decorative styles last year were Reflections, Classic, Kensington, Elegance Zinc, Simplicity Zinc and Linear.
  • Our fastest growing in popularity are Beaumont (St Andrews & Carnoustie), New Orleans (Lytham), Greenwich (Monza 2 Square) and Matrix (Augusta Long)

 

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What’s driving sales?

While it’s easy to count volumes of sales, understanding the trends is a different matter.  The most clear and interesting trend to emerge was that sales of glass are massively driven by door designs. For example, Diamonds – a stalwart glass design – only really sells in a Carnoustie, Birkdale or Penina door, despite being offered across all door styles. There were a few surprising discoveries like this such as Designer Etch in Grey was very popular in Gleneagles, but not across any other sizes/colours offered, Pinpoint/Rain was a top seller for Inox Nice but nowhere near as popular on all other Inox door styles, and Montreal with the Oakmont design was a fast mover compared to Montreal combined with any other door style. Trends such as these examples have really helped to shape our final stock offering.

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What’s coming next?

I strongly believe our new range is right for 2020 – demand is driven by market, from more standard designs for new build and social housing to decorative or contemporary choices for retail, and I don’t see this radically changing.  But I do think there could be a shift towards more bespoke design in the homeowners never-ending quest for differentiation in the kerb appeal of their property.

There some very attractive etched glass designs emerging, and at a recent visit to one of the European shows, there was an array of mirrored, smoked and temperature-controlled door glass on display. We’re also working with Jeyda, our Creative Director and Chief DOORK on a range of exclusive designs, so watch this space…

We’d like your feedback – let us know what trends you’re experiencing or forecasting when it comes to your door sales, whether retail, commercial or new build via social media – on twitterLinkedInFacebook or Instagram.

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