News

Innovation, Not Imitation

Over the last decade, DOORCO’s innovation has rewritten the composite door rulebook. The brand is committed to upholding a market of choice that gives customers a competitive edge, whether it’s unique slabs, a wide choice of door designs and colour, added value services like prepping and glazing, or customer support and marketing.

Dan Sullivan, MD of DOORCO comments: “DOORCO’s innovation means our customers never stand still, and a snapshot of our top trending doors shows just how far we’ve come in terms of design compared with 10 years ago.

TOP TRENDING DOORS IN AUGUST
Top Trending slab: Monza II
Design: Gleneagles
Premium Colours: Victory Blue; Diablo
Bespoke Colours: RAL 8001; 5014
Glass: Linear

DOORCO’s top trending August door

“Although we’ll never rest on our laurels, it’s sometimes useful to look back in time. DOORCO was the first in the market to offer several unique added value products: Farmhouse, a cottage door like no other and now one of our most in-demand doors; Monza set the benchmark for premium entrances (and Monza II made them even better); LINKS, the perfect aluminium alternative, it’s one of our fastest selling new door styles thanks to customers enjoying the added value opportunities it creates through differentiation; unlimited choice in colour; a prepping service that comes with no restrictions; and a bespoke glazing service.

“So where next? As the composite door market evolves, so will DOORCO on behalf of our customers. We’re working on some exciting innovations that will enhance all areas of our business, from product range to service delivery, always with an eye on giving our customers the competitive edge.”

Visit www.door-co.com or call us today on 01625 428955 to find out how we can help your business.

Knocking on Doors

For someone who spends a lot of time looking at doors, I can assure you that there is one small feature which is often overlooked but can give an entrance a real sense of character. If you’ve gone to the effort of choosing the exact material, colour & panel layout you really want – then it would be foolish to miss out on the opportunity to throw in a humble knocker.

Tragically, knockers are becoming more and more uncommon. While there is a lot of excitement (and rightly so) about the use of technology, from all-seeing doorbells to apps that can check if your door is locked, there is something quite appealing about a traditional door knocker. I have managed to spot some real beauties around, so without further ado, here are my top 10 (trust me – this was very difficult to narrow down!):

10 – The Love Heart

It may be a while until Valentine’s day, but this soppy knocker has a certain romance to it.
It may be a while until Valentine’s day, but this soppy knocker has a certain romance to it.

 

9 – A Daring Dragonfly

The first of many animals on this list – a dragonfly is definitely top ten material. The dragonfly symbolises change & transformation which go hand in hand with the idea of opening new doors…

 

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8 – Swanning Around

A swan might typically be seen as graceful & serene but I think there’s almost a snooty air from a swan knocker. Nevertheless, a bit of arrogance has quite an allure…

7 – Prickly Pineapple

It’s hard to tell whether this is actually meant to be a pineapple but there’s no denying that when paired with the vibrant yellow door, it makes for quite an arresting front.

WhatsApp Image 2019-08-30 at 12.52.23 (4)6 – The Regal Lion

As far as knockers go, the lion is a common feature – and with good reason. Its majestic features make a fantastic front.

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5 – Stop Rabbiting On

Halfway through the top ten & perhaps you thought I wouldn’t be able to rabbit on about knockers for this long? Think again.

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4 – A Wise Elephant

The age, wisdom and kindness of a giant elephant knocker propels it to a high place on this list. For anyone wanting to reminisce their travels away, this trunky knocker could serve as a daily, happy reminder.

 

 

3 – It’s Absolutely Rammed in Here

It’s worth getting a ram-shaped knocker and throwing a housewarming party, for the pure joy on your friend’s face when he pulls out the dad joke of it being ‘absolutely rammed in here’.

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2 – A Man’s Best Friend

Where would we be without our furry guardians by our side? For any dog lover, the knocker is a great place to pay homage to their endlessly cheerful spirit.

 

1 – Shakespeare in Love

I absolutely adore this knocker – it’s truly unique and as the daughter of an English teacher, this simply had to take the coveted top spot.

 

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Until next time,

Jeyda

Cheif Doork & DOORCO’s Creative Consultant

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The Door Business

Nothing says British Summertime like long afternoons whiling away the hours in a local boozer. As I’m bumbling from one beer garden to the next, I’ve been keeping my (slightly blurred) eyes peeled for some stunning doors & it is with huge lamentation that I have to say – I’ve been sorely disappointed.

Now, don’t get me wrong – it’s not all doom and gloom. There are some beauties out there. But on the whole – a vast number of pubs seem to be underestimating the allure of a dreamy door – perhaps under the false impression that the door is only useful when open to be stumbled through by the general public.

Today, there are more pubs, bars, cafes and small businesses than ever to choose from. Each place pays a healthy chunk to have their premises and an even heftier sum on marketing – often completely forgetting the most visible thing about the store will often be the front door!

So I thought I’d pull together some examples of businesses that are making a great use of their doors and hopefully inspire others to put this valuable real estate to good use!

The Smart Art Approach
Every business wants to be memorable and an easy way to do that is going for bright colours – or better still, turning the entrance into a piece of art. Us Brits tend to be quite reserved when it comes to our doorways, so in a street full of plain Janes, why not go wild with a splash of colour and be the exotic Tarzan in town?

The Dream Theme
Perhaps you’re trying to specialise and be known around the block as the true connoisseur of something. One option is to really hammer home that message with a themed door. Don’t wait for people to get inside, show the world what you’re about!

Pass the Glass
Just because you’ve got glass doors, doesn’t mean you should pass the opportunity to make a statement. Some simple sticker designs are a really cheap but effective way of making you stand out from the rest of the street.

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Back-door Escape
Equally, don’t just think of your fire-doors as a place to look at whilst rolling your eyes during the 10th fire drill of the month. Make sure you’ve got all the right signage and then try using the space to show a bit of your business’s personality.

Celebrating Years Gone By
If you’re lucky enough to have a building with an old wooden door that still works, then do everything you can to highlight its beauty. They don’t quite make them like they used to!

It’s a Door World After All

As you can see – there are great ways any business can make use of their doors. But what if your business is actually selling doors themselves? A brochure can only go so far & doesn’t provide the excitement that I believe door shopping should. Instead, some businesses are providing a more memorable experience which allows customers to see the doors up close and personal. Formby Composite Doors & Coffee Lounge have taken this approach and set up a small coffee shop where you can sip on a latte, surrounded by Vista & DOORCO doors (heaven!) and be confident in whichever one you choose.

So there we have it – the humble door has many uses and although a business’s success might not hinge on it – an appealing door goes a long way to locking down against competition.

Until next time,

Jeyda, Chief Doork

Creative Consultant for DOORCO

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To Green or not too green

British Summertime is officially here which means donning those white linen trousers you bought on holiday and heading to the park to sip on Pimms and debate whether our beloved Andy Murray is grumpy or just Scottish.

It’s that beautiful time of year when the sunshine stretches out until the late evening and we’re surrounded by leafy greens. With Wimbledon just around the corner, I started thinking about how green and white together make a brilliantly summery facade but there are some simple do’s and don’ts to bear in mind when it comes to doors.

1. Don’t Go OTT
Maybe you love your rolling meadows, find peace reclining in the shade of tall oaks or strolling through the nearest countryside. The thing to remember is that whilst being surrounded by natural world greens is extremely tranquil – it can be overbearing if you apply too much of the shade to your house. So don’t go over-the-top… think light touch – not leprechaun.

2. Do the Green, White, Green Sandwich
Okay, so admittedly the ‘green, white, green sandwich’ isn’t one that you typically see in a Sainsbury’s meal deal. What I mean by this is having a green door, surrounded by white features and then some nearby shrubbery is always a great combination. The white paint is a really subtle way of drawing the eye into the door, making its hue more memorable.

3. Don’t be afraid of injecting some personality
Most doors I see in Britain are fairly plain. Collectively, I think we’re quite a modest bunch and don’t like to draw attention to ourselves. However, the door can be a perfect opportunity to add some character. Adding some distinctive features incorporating a green nature-based tone is likely to leave a really positive impression on visitors.

Kind Charity’s green door with playful bumble bees was one I spotted whilst being toured around Liverpool with Vista. It’s a small touch that made me smile and had a lasting impression.

Similarly, I loved the simple pop-art approach of ‘Barber Shop Adam’, spotted in Yarm (North East England). The green & white pairing combined with a simple graphic is definitely one of the most striking doors on a busy high street.

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4. Do keep it clean!
If this season’s cricket or tennis kits have got you inspired – then take a leaf out of the dentist’s book and make sure you keep your whites pearly clean. Just like scrubbing your molars, a white door needs love and attention to keep it looking at its best.

Ultimately, both green and white doors are great options in the summertime as they imbue a natural lightness whilst retaining a classy feel. Plus, if done right, they’re both subtle enough that you can be sure they won’t be a hot topic around the BBQ and you can rightly concentrate on shouting ‘New balls please!’ at the telly.

Enjoy the sunshine, folks!

Until next time,
Jeyda, Chief Doork

Creative Consultant for DOORCO

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Doorco Boosts Standard Glass Ranges

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Leading composite door supplier, DOORCO Ltd has added two new lines to its standard glass offering with the addition of high-performance clear and obscure glass choices in eight styles. This expansion of door glass options goes hand in hand with the increase in demand for DOORCO’s glazing service.

Ben Aspinall, DOORCO’s IT & Marketing Manager. “The launch of these new glass choices fits perfectly with the growth in demand for our comprehensive glazing service, which includes more standard ranges for the new build or social housing sector, to highly decorative contemporary choices for retail focused DOORCO customers.

“To ensure we continue to try to supply customers with what they want when they need it, we’ve boosted our standard glass range to include high-performance clear, obscure or textured styles including Satin, Cotswold, Stippolyte, Pinpoint, Minster and Cathedral, all available with toughened, laminated and Low-E options. These new lines can be previewed in the DOORCO door designer and ordered through our online ordering system off-the-shelf and despatched within three days.

Join DOORCO customers taking advantage of the new glazing service

“More and more fabricators are also making the most of DOORCO’s comprehensive glazing service to free up more time and space in production, allowing them to focus on what they’re good at, and letting us do the rest. Our warehousing and manufacturing teams look after 40,000 door blanks along with huge stocks of the ODL Tri-SYS glazing cassettes and significant glass stocks from Claytons and RegaLead. Our highly trained team of glazing experts can take the hassle out of your composite door production, allowing you to focus on what gives you the best margin.

“Talk to DOORCO today about how we can help your business, whether it’s a single prepped door or large volume order, we’re geared up to be the most helpful composite door manufacturer in the UK.”

For more information call: 01625 428955

What’s the difference between fingers and doors?

Yesterday, I was minding my own business taking a photo of a red door with absurdly large lettering for the house number when a couple of women cautiously approached me. I immediately thought my luck was up – I was finally going to have to confront the conversation I’ve miraculously managed to avoid so far as to why I’m taking a photo of someone’s doorway. Fortunately, I was wrong. They were wondering if I wanted to be a hand model for their nail salon. Relieved and somewhat bemused, I decided to go along with it.

I followed the ladies to their salon where they sat me in a chair and offered me a whole array of different colours to choose from. Just like with doors, nails are an opportunity to add a splash of colour and show a hint of personality. It took me about 10 minutes to decide what colour to go for – even when the choice is far from permanent. I completely understand that choosing a colour for a front door, particularly a bold colour, is even more of a difficult a task. What if you don’t like it? What if the neighbours think it’s ridiculous? Naturally, I settled on fluorescent yellow.
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There are a number of things I’d recommend doing if you fancy a bold colour but aren’t sure which…

First thing’s first – get the brochure. Have you ever ordered something online and then it turns up looking like an entirely different product? The lesson is – colours look different between print and online so get the brochure to see the real colour you’re ordering.

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Secondly, try the ‘Design Your Door’ feature on the DOORCO website. It’s easy to think that you love a particular colour when you’ve seen it somewhere in the wild but that doesn’t necessarily mean it will look good on your door. The biggest thing I’ve realised through my photography is that the story does not end with the door – it’s about the whole façade. The colours you love might look fantastic on someone else’s house, but perhaps with your surrounding brickwork… not such a pretty picture. With the Design Your Door feature, you can choose literally everything you want about the door and then visualise the end product by uploading a photo of the front of your house. A truly digital ‘try before you buy’!

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Or, if you have a shed and fancy a more hands on approach, my recommendation is to get a bunch of sample paint pots and try out your favourites. This is a safe spot where you can try out your most wacky ideas. I like to think my dad pioneered this technique by painting the shed door a lurid, fluorescent green and then after clearly determining it to have been a success – moving on to the living room radiator (much to my mum’s dismay). DOORCO can paint any RAL colour so you should be able to match your chosen shade.

If you are a developer or landlord with portfolios of properties, I envy the options you have in front of you. Rather than having to choose which colour to go for, you have enough doors to have a whole rainbow. What a fun way to avoid the frustrations often felt by residents of the uniformity of houses and being unable to put a unique stamp on a home. In fact, the property on my road has done this really well – turning an otherwise fairly non-descriptive set of flats into something eye-catching, memorable & full of life. I find the different, bright coloured doors reminiscent of rows of beach huts by the seaside in summer and immediately feel happy when I see them. Consumers regularly say that colour is a key factor in purchasing and I would bet that anyone viewing a bunch of houses in a short space of time will remember the ones with a bit of character.

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Thankfully, there is a huge amount of choice when it comes to choosing door colours. My personal advice is that being bold pays off – I haven’t stopped admiring my fluorescent nails.

Until next time,
Jeyda
DOORCO’s Creative Consultant

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The Evolution of Doors

The 21st century world can sometimes feel like things are changing exhaustingly quickly. The moment your mum finally learns how to decipher cryptic text language, the world has moved on to conversing through bizarre emojis, witty gifs and topical memes. One industry I thought I could rely on for a slower, steadier course through time, was doors. Turns out, the world of doors is undergoing a whole lot of change too…

KNOCKERS vs BELLS
Back in the day, the most common way to find out you had a visitor would have been a good old-fashioned bang on the door. Perhaps you took particular pride in your door and took the time to have an iron-cast knocker made – saving the visitor’s knuckles from a sharp rap. There’s still plenty of these wrought beauties dotted around, but for the most part, we’ve upgraded to the digital bell to announce the arrival of someone on your doorstep (usually just a simple ringing sound but there are plenty with painstakingly cheerful tunes to choose from as well).

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However, through consumer demand, lots of door companies have gone down the traditional route instead, offering a Victorian-style knocker with a handy peephole so you can eye up the arrival and make a judgement call about whether those fluffy PJs are suitable for the outside world.

 

CORRIDOR vs COUCH
Recently, a number of apps have sprung up to disrupt the world of door opening. Not only can you have a customised tone, but many also come fitted with video cameras and microphones & enable you to unlock the door remotely so you no longer even have to stop watching Gogglebox & trundle down the corridor in order to let someone in – couch heaven.

I spoke to one London-based company, Kitt, who have even gone a step further to join door entry with facial recognition technology so tenants can enter the building just by peering into a camera. I am assured it even works if you tried to enter bleary-eyed after a few too many beverages…

And then there’s the world of Smart– this clever system doesn’t just offer keyless entry but will tell you via an app if you’ve remembered to lock your door (no more irrational panic and trek back to the house!) or even sound an alarm on your phone if there’s unexpected force placed on your door.

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LETTER BOX vs ROBO-DOOR
What could possibly replace the humble letter box? The metal flap has certainly stood the test of time – even the heavy ones that trap your fingers (which I’m sure postmen and women everywhere must long for the demise of).

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But this year, I was introduced to what I can only described as robo-door. This whizzy door has protruding compartments which means you can have deliveries brought into your house, even when you’re not around. Mind blown.

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What’s the catch? Well, if this truly is the future of doors then although it may be cool, it’s also going to take more than a few piggy banks to buy. In the meantime, you can always keep it classic with no frills flaps.

So, as you can see, although the world of doors might not be as crazy as other industries – you wouldn’t be unhinged to say there is plenty of technology innovation in this space.

 

Until next time,

Jeyda – Chief Doork.

Creative Consultant, DOORCO

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Promoting From Within

Great businesses thrive on attracting, retaining and developing the very best talent, something DOORCO is committed to doing. That’s why we’re delighted to announce two new promotions from within the company in the last month.

Stacey Copeland

 

Stacey Copeland has been promoted to Customer Services Supervisor, having done a fantastic job keeping our critical customer services and admin teams running through a period of rapid growth. Stacey’s priorities in the new role will be to develop more formal procedures and customer service guides for the team and she will be sharing her valuable knowledge through proactive training and coaching.

 

 

 

 

Lisa Fisher 1.1

 

Our second congratulations go to Lisa Fisher who has been promoted to Trainee Manager. With us for five years and one of DOORCO’s first recruits, Lisa has amassed a huge amount of experience across different departments in her time with us. Lisa will be taking on more supervisory responsibility in the Distribution and Warehouse team as we continue to grow those departments, as well as using her experience to help Stacey and the customer services team to continually develop and improve too.
 

I’m sure customers who know Stacey and Lisa will join us in congratulating both on their hard work, flexibility and commitment to the business.

DOORCO Delivers With The Personal Service

Transport PR ImageYou can create the best products in the world with the easiest, streamlined order systems, but if you can’t get the products to customers when you said you would, then it all falls down. That’s why DOORCO, the UK’s leading independently owned composite door manufacturer, has made delivery a prime focus, with the creation of its new Transport Department.

With over 20 years’ experience in transport and distribution, Sally Holdcroft, DOORCO’s newly promoted Transport Manager comments: “I’veSally Hould been with DOORCO for over two years working across all areas of the business and building up a transport plan for implementation behind the scenes. During this time I’ve developed a deep understanding of not just our business, but also our customers businesses and this has been vital to ensuring we develop efficient transport networks across the UK.

“These plans have now been realised with our fleet of five vehicles and drivers delivering day in day out across the country. External transport still plays a role and we will continue to benefit from a long-standing relationship with a reliable transport company that are particularly effective for larger distribution customers. Part of my role will be the management of this entire process to ensure that we continue to deliver as and when our customers need us.

“Having our own team of DOORCO drivers means we can deliver our doors with the personal touch and a direct a link back to Macclesfield for feedback. We are also backed up by robust IT systems to maximise deliveries, react to changes in orders and provide real time information on your order. We can be more environmentally friendly too because we’re able to better control waste and recycling.

“So, with our current high stock levels (99.4% OTIF), our new fleet and dedicated staff, you really can have any door when you want it*”

*subject to standard lead times.

For more information call: 01625 428955