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Engineered with GRiPCORE Technology

DOORCO is driven by innovating products which help our customers stand out from the crowd in the increasingly competitive composite door market. We already have unique doors in our portfolio, such as the 6/4 Combi for easy manufacturing of traditional styles, the versatile and fashionable Farmhouse, the leading contemporary composite door Monza II, and the unrivalled aluminium alternative LINKS. Missing from our offering, however, was a solid core option.

Developing a DOORCO solid core door was a logical step for us, and in the usual DOORCO style, we needed to push the boundaries and find a solution that limits thermal movement and makes a more robust door that will not fail. Thanks to the collective experience of the DOORCO team, and the new specialist partners we appointed, we have done just that. With GRiPCORE Technology, we have engineered out all the issues consumers face with the current market, and delivered unrivalled results when it comes to tolerance and security.

Hybrid iNNOVATION

GRiPCORE Technology is a hybrid of modern and traditional materials. Our signature 4mm GRP skins are pressed on to a unique matrix of cross laminated engineered timber and hardwood stiles and rails. Safety and security have been built into GRiPCORE’s DNA, delivering a stronger, heavier and more robust door that that will not crack, move or de-laminate. It is truly the most engineered door I have ever seen. In fact, we are so confident in the product and the engineering and investment behind it, we are offering a 10 Year Warranty on all GRiPCORE doors, with a further guarantee that the door blank will not move/bow/twist more than 3mm in that time. Both will give you & your customers confidence for years to come.

iNCORPORATING GRiPCORE

When a new product is launched, there is often an expected level of investment required to integrate that product line. For existing DOORCO customers there is none; the manufacturing requirements do not vary from our standard door product, and therefore no additional tooling or equipment is needed to start producing GRiPCORE. As stock is also a big challenge, we’ve thought about how to make this simpler too: GRiPCORE is available in a one size fits all 914mm blank. This means that from one slab, you can make all required door sizes which minimizes complex ordering and storage, saving you time and money. When it comes to style options, the majority of our existing door styles are available, making GRiPCORE a premium DOORCO alternative. We will, of course, be launching some bespoke glass and colour options to match and a new suite of marketing materials to support your sales. This includes a new state-of-the-art video showing how GRiPCORE is made, which can be viewed on the homepage of our website.

We are really excited about the GRiPCORE’s potential. So far, our customers are delighted with the new product and we anticipate it being a real game-changer for DOORCO and the composite door market as a whole. GRiPCORE doors will be available in the coming months and will be featured on Stand F5 at the FIT Show.

To register your interest, email us on info@door-co.com or call 01625 428955

New Year Message – Dan Sullivan, MD, DOORCO

A line in the sand

2021 is a year for growth for DOORCO. We’ve collectively come out of last year stronger and more robust and for DOORCO and our customers, it’s an exciting time. Although it felt risky at times, we are glad we progressed our pre-COVID investment plans into products, infrastructure and people because we’ve created opportunity: There’s new product lines, a more robust business and an even greater team. I am incredibly proud of the DOORCO team – it’s the people behind any business that the difference and their resilience has got us through the toughest of situations. We even managed to achieve the 2020 budget, which was set before we’d even heard of COVID-19. 2020 will go down as an amazing achievement in the company’s history thanks to their hard work, with several team members making names for themselves along the way.

DOORCO’s customers have been brilliant too. Our ethos is centred on having a strong partnership with our customers – this has proven to be correct on many levels in 2020. The global pandemic certainly put strain on the whole supply chain, added to that a home improvement boom that no one foresaw. But, through open lines of communication both ways, we’ve tackled the issues together with empathy and transparency. DOORCO is fortunate to partner with some of the industry’s best and thanks to them being safe and solid, we are confident of further growth in 2021.

DOORCO is more determined than ever and we’re setting out with clear objectives and purpose that demonstrate our long-term commitment to the business, our customers and the industry as a whole. We will be exhibiting on stand F5 at the FIT Show, and as we all know, the point of investing in an exhibition is to showcase what is new. Featuring heavily will be our new solid core composite door, engineered with GRiPCORE Technology, as well as at least two other new products combined with enhancements in our service offering.

We’ve also committed to further investment across the business as a whole making 2021 set to be another milestone year for DOORCO. However, at the heart of it all, staying safe and keeping our workforce fit and well remains our priority.

Dressing your door

A door is an opportunity to tell a story about the person behind it. It’s the chance for a person to show off their creative character or their stylish nature. But a door is nothing on it’s own. A door must be part of a front to have any meaning. And the facade is the place where anyone wanting a distinctive look – can really go to town.

Retail & hospitality cottoned onto this idea a long time ago and even in today’s climate, where vast numbers of shoppers have migrated online amid fears of the virus, the streets are full of shops where the doors are adorned with visual feasts.

Naturally, there are the usual suspects sporting somewhat understated and classy looking festive decor.

Some go all out, with bolder Christmas designs that are extremely arresting.

And of course, others choose to decorate their entrances all year round – like the famous Peggy Porshen cutesy cake shop in London. 

But why should it just be shops that decorate their doors? In a year where people are spending far more time at home, a trend has begun for dressing your door.

Photographer Tracey Myers (@my3rs101 on Instagram) in particular, has done a phenomenal job transforming her door over various seasons. Earlier in Spring, she produced such a beautiful flowery front that an artist @drawing__jenny ended up recreating the scene.

Later when Halloween came around, Tracey dressed her iconic pink door with pumpkins picked herself from a local pick your own vegetables farm.

As Christmas came around, we could only wonder what Tracey would have up her sleeve. True to form, she’s created a wonderful winter scene.

Who knew there would be so much creative fun to be had with a door? I expect MTV to be making Pimp My Door any day now…

Until next time. 

Jeyda, Chief Doork

Marketing Trends

In this month’s GGP Magazine column, DOORCO Operations Director Jayne Sullivan, discusses the changes the leading composite door supplier has seen this year when it comes to marketing doors.

 Marketing Trends

 

Marketing & PR has been an integral part of building the DOORCO brand for many years. We’ve mainly focused on the trade media to gain customers and increase door sales, building the DOORCO name through advertising and sending out news releases and editorial about the company and our products in the form of PR – news, articles, letters, and the like. We’ve had a social media presence and along the way we have created collateral like door brochures, websites, and a bespoke door designer and ordering system, that support our customers with their own marketing.  Over the years, we’ve become bolder, taking the same innovative approach we apply to our product development, but the focus has very much been on DOORCO and our own growth. This made sense; we don’t install doors into homes and therefore were only interested in talking to trade where we could get volume sales (not necessarily massive volumes, but volume all the same).

The Game Changer: Lockdown 1.0

When we went into Lockdown, the usual lines of communication were limited and marketing seemed to go two ways: radio silence, or increased presence. We opted for the later. From the very start, we wanted sales opportunities for us all to come back to and saw the way to create opportunity was through marketing. Working closely with our partners, we concentrated on the one avenue that was still open to everyone – social media. We embarked on a campaign to build better awareness by increasing engagement with our customers and the wider industry, sharing content about what makes DOORCO unique, and encouraging conversation through sharing ideas on new designs, colours and glass options. We also realised now would be a logical time to take our message downstream to the consumer and establish DOORCO as a household name in order to start lead generation on behalf of our customers, rather than from behind the scenes; something that was new to us up to that point.

Instagram

Pictorial-led, Instagram is a place of inspiration. There is a whole network of renovators and self-builders, designers and influencers that share their stories on Instagram for the world to see. We decided to explore how DOORCO could become part of this growing trend. By increasing our presence, and shifting from ‘trade’ to ‘lifestyle’ that included the door styles that makes DOORCO unique, such as Monza II, Farmhouse and Links, we were able to increase both our leads and brand recognition/awareness. Instagram has also become an influential platform for trades people as well, and we found we were able to make an impression on them too.

Post-lockdown boom

In the early days of returning to work, we (DOORCO and our customers) were grateful for the leads we had generated, but very quickly it became apparent that we were heading into a home improvement boom! We realised that the efforts we had invested during the initial lockdown were bearing fruit, and we saw a massive shift in sales towards the styles we had been sharing. In fact, the DOORCO top five best sellers has completely changed. Previously, the traditional 6/4 Combi was king, today Monza II is top of the charts, closely followed by Farmhouse. This type of marketing is now the new normal for DOORCO and continues to add significant value to our customer relationships, especially in time where resources limited. This sort of partnership enables us to act as an extended sales pipeline on our customer’s behalf.

A time for investment

In an ideal world you can see these changes coming and you can prepare for them, and if those changes are take you by surprise – like a global pandemic – you need to have the skills and confidence to pivot. DOORCO is a forward-thinking supplier, that has the customer in mind on all key decisions and willingly explores new avenues to better support customers.  Marketing is just one of the areas of the business we are committed to making significant investment  in as part of our journey to take the business to the next level, which includes increasing our support for our existing customers as well as welcoming new ones. We’ve got some exciting things to come in 2021, which we are sincerely hoping can be showcased to all at the FIT Show in May.

A Day in the Life of a Door

7 o’clock. Postman arrives. I know because Bertie, the insatiably excitable hound, scrambles over my threshold to the front of the house. He jumps up in a wild fever, scratching and pawing at the front door. Claw marks adorn the panels underneath the letterbox from this daily charade. It’s the one time I feel smug about my role as a mere inside door.

I’d be lying if I said I didn’t feel jealous of my front door brother. He’s something of an attention seeker and frequently has guests and passersby gushing at his marvellous appearance. He’s vibrant, colourful and unique, while I am plain, inoffensive and utterly unmemorable. He’s often the topic of conversation and, in recent times, has become something of a celebrity as obsessive Instagram influencers, wearing bold blue scarves to match his turquoise tones, travel across town to get the perfect snap.

‘Fronty’ (a nickname I’d never dare say in earshot of his hinges), is also adorned with lavish features. A cast-iron knocker in the shape of a lion; personally, I think it’s outdated and jars with the rest of the house, but for some reason everyone loves it. A smooth iron door knob; whose spherical shape is far more appealing than my more practical handle.

Even on the inside, he’s a showboat. Unlike me: A plain Jane; nothing to write home about. Damaged, in fact. Not only is he more garish than I am, he’s also cleaner than me, since he doesn’t have grubby children’s fingers swinging him open and shut all day.

As for touch, Fronty regularly gets a tender caress with a gentle knock and occasionally, a more exciting frisk with a smart rap. I, on the other hand, am simply pushed around, all day long. My idiotic owners roam from room to room, swinging me open and shoving me never-quite-shut. My hinges groan and creak from overuse and I end everyday weary with the endless exercise.

You might say, I have the upper-hand when it comes to arguments. I come into my own when there’s fury in the house and my reverberating slam leaves everything trembling. But Fronty takes the glory here too: a slam of the front door has a mighty finality that I could never achieve.

But don’t worry – I don’t spend all my days skulking in the shadow of showy Fronty. This weekend I had the star treatment – a real pampering. My owners have been mulling over redecorating for years and after many years of let downs, I could be forgiven for thinking this time was just like all the rest. But to my sheer delight, it really happened. I was given a gorgeous new creamy sheen, or a ‘lick of paint’ as they kept saying. Not one new coat, but two! And on top of my luscious thick new paint, I finally got some piece this weekend as all the kids were banned from touching me and I was left ajar, facing away from Fronty, able to enjoy my long-overdue time in the spotlight.

DOORCO Reveals New Glass Collection

Leading composite door supplier DOORCO, announces the launch of a new glass collection which will be available to customers from 16th November. The new collection has been created from a widened network of door glass suppliers and contains over 40 styles of decorative glass.

“Door glass is now an integral part of a door’s design and customers increasingly look to DOORCO as a single supply point for all their door components,” says Dan Sullivan, DOORCO MD. “Even before the challenges of 2020, the supply of door glass was an issue so earlier this year, we started work on a new glass collection from a wider range of suppliers. The main objective was to develop a more robust supply chain where we can control supply, quality and choice, and allow us to effectively manage our own stock and better deliver on our service promises. It also offers customers access to a refreshed range of new designs.

“DOORCO has maintained many of the popular decorative options in the new collection, as well as adding 15 new and exclusive designs that are a mix of traditional and modern styles. All options have been named or renamed in line with the new brand. In addition, DOORCO offers five clear and obscure glass choices.

“While the initial objective is to strengthen supply, the new collection is a platform to further develop some DOORCO original glass designs, as we have recently produced for the Pink Door Range with our Creative Consultant Jeyda. Our new composite door slab, powered by GRiPCORE Technology, will also be launched with bespoke glass designs early next year.

“The new digital DOORCO door brochure features all the new collection and can be viewed at: https://www.paperturn-view.com/uk/doorco-technology/doorco-door-brochure-edition-4?pid=MTE118988&v=3.”

Pretty In Pink

When it comes to colours, pink is one of the more debated shades. A whole spectrum of hues have their own nuanced meanings, but overall, there are some fairly deeply embedded associations between pink and femininity. This hasn’t always been the case, though.

Research seems to suggest that pink started being aligned with the female gender only when companies began to mass-manufacture clothing. More recently, considerable waves in feminism have demanded a move away from gendered colours.

As a feminist myself, I sympathise. Making pink a stereotypically female colour is a true tragedy for the shade, because it has such appeal as a colour. It appears all over the place in nature: in breathtaking sunsets, mouthwatering meats, alluring flowers clamouring for pollination, and exotic flamingos pottering around. Blue, pink’s male-gendered counterpart, sees nowhere near as much action.

It’s no wonder we try to imitate the beauty of pink through products. Unsurprisingly, I’m a huge fan of a pink door. I think it would be a real shame if the unfounded belief that ‘pink is for girls’ was still so strongly held that someone would avoid the colour. When I’m out and about, pink doors always grab my attention, but the impression they create differs depending on shade.

HOT PINK

A hot pink or fuschia is a really playful colour. It has a huge personality, perhaps owing to the fact it’s the closest to the fiery red. For a bold door choice, this looks phenomenal.

ROSE PINK

A rose or middling pink is a charming tone. It’s appealing without being overbearing and has a romantic essence. It looks great paired with a dark brick facade.

SALMON

Salmon, coral or other pink tones that have a hint of orange are really unique. They’re rarely seen on doors so really stand out when they are chosen. I think they look beautiful when set against a white wall (although get ready to regularly repaint because no-one wants a grubby, off-white shade).

BLUSH PINK

A blush or light pink looks extremely delicate and classy. It’s subtle, tender and soft. It makes a truly attractive front door with a sweet yet understated nature.

DOORCO is a company embracing the power and beauty in the colour by bringing out a whole pink door range. 20% of door blank sales will be donated to We Mind and Kelly Matters, a charity close to the hearts of the team. To complement the stunning shades, we’ve paired some new glass design – created by yours truly.

We’re tickled pink by the result and we hope you will be too!

 

Until next time,

Jeyda, Chief Doork

 

Technology Trends

In November’s GGP magazine column from DOORCO, Jayne Sullivan, Operations Director looks beyond conventional door trends and talks about the development of IT and technology in the leading composite door manufacturer’s business, and how it is impacting on future plans.

Technology Trends

It’s fair to say that in this post-Covid world, technology plays a big part in all our lives: from seeing family and friends, to doing our jobs. We shop online, we work online, we socialise online – everyone has had to embrace it. From a business perspective, the strategic IT systems we’d already put in place gave a significant boost to DOORCO’s ability to keep the wheels turning, but ultimately we make doors and we need people in the factory. We are working to the highest level of health & safety standards to keep our employees safe and well, and allowing remote working wherever possible for our office-based staff. Our sales team are working from home and conducting virtual meetings, and so we continue. IT and technology has made all this happen, but for DOORCO, its role is far more intrinsic.

Foresight

We recognised a few years ago that IT was going to play an important role in the business going forward so in 2018, we invited Ben Aspinall to join the business as IT and Projects lead. His main task was to devise and implement strategies to improve efficiency and service across the board. A fully integrated IT-based manufacturing system that communicates orders, stock levels, capacity and allows us to report on virtually anything is now in place and along the way, we have improved online ordering and communication with our customers, increased manufacturing capabilities and capacity, enabled better onboarding for new customers, and improved lead times and delivery.

Ben now heads up a team of five and together they have delivered on significant projects in addition to the above, such as a bespoke door designer and ordering system, integrated universal customer barcoding and an internal and fully traceable order tracking system – all of which has enabled us to deliver a universal JIT service and enhance business growth.

Expansion

The next stage is the significant investment we’re making into expanding our manufacturing capacities: rather than simply introducing more shifts, DOORCO is leading the way with IT and technology. This expansion was always in the business strategy, but current factors have accelerated it considerably and the skill now in the business allows us to take a more progressive approach.

Product development

2021 is going to see DOORCO launch some exciting new products and the impact IT has had on their development has been considerable. More than just allowing the work to continue whilst travel has been limited, we’ve explored new ways of engineering that are advanced and innovative.

Marketing

IT has impacted our marketing too. We’ve improved our digital landscape of course, but also have the skill to better deliver our more traditional collateral, like brochures, with more impact and efficacy. We’ve got big plans in this area and we’re looking forward to showcasing these next year too.

 

There’s no doubt that in recent months, we’ve gained significantly from the pre-COVID focus we’d already put on technology. True, the implementation has had to be accelerated, but IT is now embedded into the heart of DOORCO operations, production, communication and marketing. We’ll be continuing to take our usual innovative approach as we explore new automation and technology advances, all with the ultimate aim of giving customer what they want, when they want it.

Inspired Glass

Dan Sullivan, MD of DOORCO talks to Glass Times magazine about how effectively managing their glass supply chain has enabled the leading door manufacturer to launch a brand new and exclusive door glass collection.  Jeyda Heselton, DOORCO’s Creative Consultant adds her unique view on the inspiration behind some of the new designs.

Inspired Glass

Delivering JIT doors is a priority for DOORCO. Whether that’s just a slab, the door in part or fully prepped and glazed doors. One thing we’ve been able to offer our customers during lockdown is the flexibility to support them in the post-Covid boom, stepping in to offer a back-up to their door production with our added-value services such as painting, prepping and glazing. We saw literally thousands more doors than usual pass through our factory in July and August. Never before has the critical role of a secure supply chain been more apparent. While none of us could have predicted this health and economic crisis, it’s been a relief to have Phil Taylor and his team managing our Business as Usual strategy, as well as working behind the scenes on creating an exclusive DOORCO Glass collection which will be launching from 26th October.

Offering something new – it’s what we do

DOORCO took the decision to widen the glass supply chain early this year with the main objective being to develop a robust supply chain for growth that protects and maintains continuity of supply, especially as customer demands become more complex and sophisticated. By making our supply chain more robust we can effectively manage our own stock and better deliver on our service promises.  We also wanted to be able to give our customers something new and something different. Working with DOORCO offers our customers the competitive edge in a crowded marketplace so we must keep innovating to deliver. Who else is better to turn to than Jeyda Heselton, our creative consultant.

A Fresh direction

During a discovery session early in January, we tasked Jeyda with creating her own collection of glass designs, some of which have you may have seen on The Pink Door Range.  Jeyda describes the creative process behind some of the new glass being launched this year: “As a true doork, it’s been absolutely thrilling to be able to see behind the closed doors of DOORCO. Early in 2020, before the world turned upside down, I met with the team to discuss ideas and I was challenged to create glass designs to complement DOORCO’s plans for the coming year. Just as I have seen the inside of a door company, I’m here to share how the creative process went – from start to finish…

“As always, DOORCO’s style is to push the limits of traditional door design which gave me the freedom to pursue some creative glass ideas. Having spent years photographing residential doors but rarely being inspired by the glass panes, I decided to start by seeking inspiration from outside (and I mean quite literally). At the start of any creative journey, I head outdoors and just walk around, staring (some would say manically) at everything in the street. It’s a process I love doing and find extremely thought-provoking. The trick is to take your time, no phone, no music and really just tune into the details of the world around you.

“As I wandered, I took photos of all the things I found visually interesting or that sparked particular trains of thought. When I got back, I uploaded them all onto the computer and started grouping them into categories. Two diametrically opposed themes stood out – natural world and manmade. Within those, the types of patterns and shapes then also fell into different narratives.

“With inspiration in the bag, I switched to sketching. Here, I marked out the shapes of glass that I knew were DOORCO’s most popular sellers. I began simply experimenting, drawing inspiration from the photos of things I’d seen around the neighbourhood.

“Once I was happy with a few of the designs, I moved onto the computer. Here I could take the designs and try out endless colour combinations. My mild synesthesia meant I got stuck on this stage for several hours, constantly swapping and changing for new tones. Eventually, I realised I was probably getting carried away so forced the laptop shut and in the morning sent some samples over to DOORCO. Admittedly, I was nervous to see what they would think – having never designed something of this nature before.

“To my delight, the feedback was really positive. We discussed our favourites and the marketing team helped to impose the designs into DOORCO doors and then worked with RegaLead to find out whether the designs I’d created would even be possible to make. Thankfully, they were!

“Two of the most popular glass designs were integrated into the new pink door range – a project where DOORCO is donating 20% of pink door slab profits to the charity, We Mind Kelly Matters.

Bold Impulses

“This glass features loud, abstract designs that celebrate human spontaneity. A huge pair of lips, somewhat reminiscent of the Rolling Stones, lies partially within the frame and large parallelograms shoot off diagonally, like a particularly confusing zebra crossing.

Straight Imposition

“Bright, geometric shapes inspired by architecture & structural design. These are overlaid with playful flicks, which represent the mischievous crossover between the natural world and manmade design.

“There are a few more designs to come which will be launched exclusively soon and added to the overall DOORCO glass collection in due course. I’m excitied to see them become reality and to hear what you think?”

DOORCO’s new glass collection, which includes some of Jeyda’s designs, is being launched to customers in November. Introducing these new designs to the collection, along with others from a wider supply chain offers an opportunity for a reliable, robust and exclusive supply of door glass for the composite door mark.

To read the full article, visit P101 of the October edition of Glass Times.