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Autumn Trends

What has felt like the longest, hottest Summer in memory is finally drawing to a close and with that comes the return of weather that I personally both understand and love. Gone are the days of being so sticky with sweat that I’ve resorted to furiously Googling the temperature at which it’s illegal to work (I was aghast to find there is no such law). Shorter, colder days mean several things for me – slower wake-ups, hiding in the cosiness of bed; hearty, filling dinners to be demolished with a glass of red; scented candles flickering away whilst settling into the sofa to ridicule the plotlines of new BBC dramas & of course, early evening door walks, kicking the crispy leaves with the boots I’ve probably worn for 3 years too many.  

I think Autumn is a perfect time for finding doors. The fading light means there’s a genuine time limit, forcing you to pick interesting routes if you want to see great doors. The brisk air also encourages you to keep up a quick pace whilst door-hunting and then you’re rewarded with a welcoming blast of heat when you unlock the front door, ready to review the snaps just taken.

Whilst out and about, I like to keep a keen eye out for any trends I’m spotting. This year, the colours that keep popping up over and over again are rich, full, sumptuous and warm shades ranging from crimson red to a deep purple. The colours remind me of bowls of potpourri, bolognese sauce and ripe cherries. Perhaps it’s Britain collectively pining to have Mary Berry back on our screens, but the plum & berry tones are everywhere.


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On doors, my advice is this – the burgundies, maroons, cordovans and oxblood shades are everywhere this Autumn. These tones look beautiful on a door, particularly with yellow-ish porch or street lighting. The shades sit comfortably between a bold red (a timeless classic) and an ultra-violet (2018’s Colour of the Year).

 

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So, whilst the nights are drawing in and we inevitably head towards the end of the year, take comfort in the homely qualities your door and its rich colour can provide.

Until next time,

Jeyda – Chief Doork.

Creative Consultant for DOORCO

Jeyda logo

DOORCO Appoints Creative Consultant

Dorco_14-08-18_Jeyda_0007Recognised as one of the UK’s most innovative composite door manufacturers, DOORCO is once again demonstrating its leading-edge approach to supply with the appointment of a Creative Consultant. Jeyda Heselton, a self-proclaimed DOORK, is teaming up with DOORCO as their Creative Consultant to add a new dimension to the company’s already innovative range of products, designs and marketing collateral.

Dan Sullivan, MD talks about the appointment: “DOORCO likes to push the envelope when it comes to innovation, whether that’s with our products, designs or marketing. We have some unique products in our portfolio but getting fresh inspiration for this is often challenging. While we can clearly see trends and growth areas through our own sales, we are often quite far removed from what is happening ‘on the street’ because we are simply a component supplier. This is why I was so intrigued by a news item about “A girl obsessed with doors” shown on the BBC back in February and on further investigation, the images she posts on her Instagram channel @knockinondoors.

““The girl obsessed with doors” turned out to be Jeyda Heselton. Jeyda’s passion and imagery caught my attention immediately and I was hoping we could get some of those images for our own use. But once we met we quickly realised she was incredibly creative and has some great ideas on what makes a good door. Not something, as a manufacturer, we often get direct insight into. We are delighted that Jeyda has agreed to be DOORCO’s Creative Consultant and look forward to sharing some of her opinions on door trends, her unique photography and making some of her rather different ideas a reality.”

Jeyda Heselton comments: “Doors are a passion of mine. There’s something fascinating about a door – common to all people and yet they can take so many different forms. The colours, sizes, textures, features and surrounding area all come together to something completely unique. I love to spend my spare time on door walks – basically walking around my home town of London taking photos of doors and then sharing with the very large online community of doorks – but who knew it would lead to meeting up with one of the UK’s leading composite door suppliers and being appointed as their Creative Consultant. I am delighted and very much looking forward to working with the team at DOORCO to help define the future of doors.

“My opening blog about my first encounter with the real door industry is available now on DOORCO’s website. Each month I will be sharing my thoughts on door trends ‘on the street’ as well as working behind the scenes on a variety of projects.”

Dan concludes: “DOORCO likes to challenge and innovate – things don’t have to stay the way there are, just because they’ve always been that way. This partnership is going to generate some fresh ideas for the industry, challenge the status quo and bring innovation to the composite door market. We will also have an injection of fresh images which will filter down to our customers to use in their own marketing, showrooms and brochures. At the end of the day, if we can widen the composite door market by enticing someone that may traditionally go with timber then this will be a great success.”

To see the full Dan Meets Jeyda interview, visit: https://www.door-co.com/unlocking-your-inner-doork/

Unlocking Your Inner Doork

What do you like to do in your free time? A dreaded question for some. For others, it’s easy – they like to throw around a frisbee, belt out some tunes at the karaoke, ponder the cryptic round in a pub quiz, perhaps even go for a swim in a pool with questionable hygiene.

For me, it’s door hunting.

Just over a year ago, I was strolling down Earls Court Road and spotted a particularly beautiful looking door. As I often did, I whipped out my camera and took a quick snap. Now this door was a real humdinger and I thought to myself, ‘The world needs to see this’. So, I set up an Instagram account and shared my find. And that was that. Since then I’ve been frittering away my free time roaming the streets, capturing gems wherever I can and posting them online for the world to enjoy.

Why doors?
Well, there’s something fascinating about how such a simple shape that can take so many different forms. A door is something common to all people and yet the colours, sizes, textures, features and surrounding area all come together to something completely unique. When I look at a door, I think about the owner and try to piece together the world that they live in. A door is symbolic of crossing the threshold into someone’s life and I think of the exterior as a sneak peek into the person’s character.

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At this point, you might be thinking, ‘This girl is barmy’. Well, maybe. But I’m certainly not alone. There’s a whole army of door lovers out there who are revelling in the joy of seeing each other’s finds. Search online for common hashtags like #doortraits and #ihavethisthingwithdoors and you’ll find a whole host of fellow doorks.

What does the future look like for me?
When I started, I simply wanted to share dreamy doors. As I’ve continued, it’s become obvious that there are two particular types that I adoore the most: the vibrant, extroverted species & the ageing, peeling shabby chic specimens. These characterful doors add a bit of spice and excitement to a street, something extremely welcome as a distraction from the anonymity of modern architectural design.

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In January this year, I did a video interview with the BBC about my somewhat strange hobby. Perhaps due to it being a particularly slow news week, the ‘woman obsessed with doors’ ended up on the BBC’s homepage where Dan Sullivan, MD of DOORCO, watched it. He got in touch to see if I’d be interested in any kind of collaboration and, all of sudden, the proverbial door was opened…

 

 

Why DOORCO?

I met with DOORCO to discuss all kinds of creative ideas and I was immediately excited by the company’s plans for the future. DOORCO sell composite doors and they are looking to offer more creative, bespoke designs – maybe even give consumers the chance to design something more individual. This matches exactly what I’d love to see from doors in the future and I am delighted to have been assigned as their Creative Consultant.

Step one was pencilling in a visit to their factory in Macclesfield to check out where all the magic happens. I wasn’t sure what to expect and had in my mind the door vault scene from Monster’s Inc with furnishings flying all over. Although not entirely accurate, it was closer than you might think. Their warehouse is vast, with rows and rows of doors stacked all the way to the ceiling. Dan showed me the areas where people were using all kinds of complex-looking machinery to create the designs, colours and glass seen all over the country. Each station has different specialities and I was excited by all the possibilities.

 

After the tour, Dan asked my impressions of the factory, DOORCO and everyone I’d met. I informed him that as the first proper door person I’d met, he seemed much more normal than I expected. I travelled back home with ideas buzzing around my head that I can’t wait to share. However, for this month all those thoughts are remaining strictly under lock and key…

 

Until next time!

 

Jeyda, Chief Doork
Creative Consultant for DOORCO

Jeyda logo

Colours for Now: Trend for Bold

DOORCO Ltd is expanding their colour range with the addition of seven new colours that will shape the front door market for the rest of the year.

Jayne Sullivan, Operations Director comments: “The main topic of conversation continues to be colour in all areas of the home improvement market. Whether it’s interior or exterior, homeowners are becoming braver in their colour choices and this ‘trend for bold’ is fast extending to front doors. As one of the leading composite door suppliers to the UK market, it is our job to make sure we are doing all we can to keep our customers ready to supply the homeowner with what they want.

That’s why we have introduced seven new, fashionable colours into our already extensive range of 38 standard colours. While we continue to match any colour, by adding these seven colours to our standard range, we’ve made them available on a short lead time of just five days. These new colours include darker blues and greens (Bahia Blue and Moss Green), bolder shades like Paradise Green and Caribbean Blue, coupled with the earthy and classic shades such as Clay, Mushroom and Putty.

“For DOORCO, it’s about delivering these lifestyle choices, not just doors. However consumers’ tastes evolve, as an industry we should be offering the most comprehensive collections of designs, colours and glazing options and customers tell us, the best looking composite door finish in the market. With each of the new palettes design to support the ‘trend for bold’, we’re raising the benchmark once again.”

PS The new colour range is included in our updated brochure which is available now.

For more information call: 01625 428955

Colour range 2018

Glazing Hits 100

DOORCO Glazing Service
DOORCO’s new specialist added-value Glazing Service, which offers to take the pain out of glazing doors, particularly for the growing contemporary market, hit 100 orders in just a matter of weeks and some major contacts in the pipeline for the last quarter of the year.

“As the popularity of modern door designs soars, so does the complexity of the components and skill-sets required to create the ultimate contemporary door,” says Dan Sullivan, DOORCO’s MD. “While many of our customers have the desire to introduce the flush finish of the Inox or Urban cassettes, the installation can often be complicated and time consuming and doesn’t always justify the additional resource required in their fast-paced manufacturing processes. This is why DOORCO chose to invest in our own glazing service which has specialist equipment run by a dedicated glazing team. We are delighted that it seems to fit the bill for many of our customers, both large and small.

“Enquiries so far indicate that Inox is the most popular choice for our customers. It looks great on a flush slab thanks to its high-grade stainless-steel flush fit exterior that sits just 3mm from the door surface. Tri-SYS, while simple to install, is also prevalent as customers opt for ease, which is exactly what this service was aimed at. Offering a more traditional raised profile in a woodgrain finish, Tri-SYS gives any of our designs a more conventional feel. The third option is Urban – a combination of thermally broken aluminium and PVC-U, available in a woodgrain or smooth finish, in a range of colours including an anodised finish. Urban looks great on LINKS, really creating the ultimate contemporary door.

“We’ve also made the ordering process even easier by adding a new, bespoke door designer to our website – a customer’s design can be sent directly through to our ordering system and delivered from as quick as three days.

“Being the only composite door supplier in the UK to offer the Inox, Tri-SYS and Urban glazing cassette systems as pre-glazed options is another example of DOORCO’s commitment to providing unrivalled customer service.”

For more information on all DOORCO’s products and services call 01625 428955 or to view the new door designer visit: https://retail.doors.door-co.com/doorco/designer

Sternfenster sees the benefit of sole supply from DOORCO

SflogoWith such an extensive product offering for the home improvement market, it’s clear to see why Lincolnshire based Sternfenster has such an impressive heritage to its name.  With a wealth of happy customers who come back to them time and again, quality and service is of the utmost importance.  They need suppliers that won’t let them down – which is why they use DOORCO for all of their composite door requirements.

“We initially took DOORCO products as a large customer at the time had specified their slabs,” explains Shaun Cannon, Stores and Purchasing Manager at Sternfenster.  “To start with, we paralleled two suppliers and it soon became clear that the product range of styles, colours and the overall offering from DOORCO, was much better suited to our customers’ needs.  We’ve been a customer for three years now and they are our sole supplier of composite door slabs.

“We’re currently seeing the contemporary range grow in popularity, with their Monza slab a firm favourite.  Anthracite grey is still extremely popular, although we have been asked for a few more unusual colours too.  We are currently working towards an extension to our range to include the LINKS door, as we’re sure this will also be popular with our customers.  A door slab is a complex product, making machining them a difficult process.  Inevitably, some problems do occur along the way, but it’s fair to say as and when that happens, DOORCO always rectifies the situation quickly and effectively and most importantly, they keep communicating with us.

“Composite doors tend to sell themselves, but having a great product and being able to offer the customer a wide range of styles and colours, means our customers don’t need to look anywhere else.  We’ve also found DOORCO’s brochures and sales support team to be extremely useful.  We’ve been in the business for almost 45 years, so in that context our relationship with DOORCO is relatively new, but it keeps going from strength to strength and I’m sure it will continue long into the future.”

For more information on Sternfenster call: 01522 512525 or visit www.sternfenster.com
For more information on DOORCO call: 01625 428955

Making Doors The Lifestyle Choice

Jayne Sullivan, Operations Director at leading composite door supplier DOORCO Ltd talks to Glass News about how fashions in interior design can’t be ignored when looking at where the door market is heading next and how colour and style must be prevalent in supplying the end customer with the lifestyle choices they desire.

MAKING DOORS THE LIFESTYLE CHOICE

One of my favourite tasks is to flick through the monthly interior design magazines I subscribe to. It’s not about gaining inspiration for my home but seeing what the experts are talking about and the key trends emerging – after all the front door of a house often reflects the style of the home within. And as we all know, what’s ‘hot’ inside eventually filters through to the exterior. It’s about recognising that our products are essentially a lifestyle choice and for DOORCO, it’s this attention to detail that drives our innovation. In fact, it was the main inspiration behind this magazine’s cover which is a taster of what’s to come from our new brochure.

It’s all about colour

The main topic of conversation continues to be colour, and there are some very prevalent themes emerging. While grey may still be the neutral of choice for many interiors due the timeless and classic look it provides, colour choices are bolder – grey is evolving as we see a significant shift towards lighter greys such as Traffic Grey and Slate, but also blue and green tones coming through especially with colours such as Moss Green, Basalt Blue, French Blue and Stormy Seas. Of course, the experts are often braver in their design than many homeowners but we can all pick the elements we like to introduce into our homes. It seems the style is all about rich pigments and moody tones. Dark blue walls and dark furniture, furnished with a touch of colour and texture. Interestingly tropical trends are still popular, but instead of carnival bright colours, it’s about mixing greens and bold leaf patterns. I have to agree that rich shades of green look striking against the navy or charcoal walls that are so fashionable.

Stay On-Trend

It is gratifying when browsing through what the top designers are saying, that their styles are aligned with where DOORCO is going next. For us it’s about delivering these lifestyle choices, and whatever the homeowners’ tastes are, we as an industry, should be offering doors that are on-trend and accessible. We already have the widest range of designs, and customers tell us, the best looking composite door finish in the market. But as we evolve, we need more than just “traditional” or “contemporary” to define them with and more than just pictures of door fronts or lines of SKUs to provide broader inspiration.

In the initial stages of designing our next brochure, instead of just incorporating our new products, colours and designs in to our original one, we felt we needed to do something different. Our current brochure seems to have become the template for many, which is not surprising as it is comprehensive, well-structured, well laid out and our customers love the fact that it can be easily wrapped with their logos and colours – it’s a fantastic and cost-effective sales tool for them. But as a company brochure for DOORCO, it was time for an overhaul.

Innovation with impact

Innovation drives everything we do – our products, our services and our marketing. That’s why our new brochure design is quite different from anything our industry has seen before. We’ve invested in photography to make sure the brochure and accompanying marketing campaigns have maximum impact, all of which will be available for our customers’ own marketing portfolios.

But of course, it’s not just about clever marketing, there has to be substance behind any strong campaign and we always start with the product. The cover advertising gives you a glimpse of our new lifestyle collections – Metro, Rustic, Classic and Deco – and we’ve been working with our paint suppliers to develop new colour palettes that reflect these changing tastes. We may have exaggerated the settings but they’re stand-out for a reason – to show that we can provide a design inspired door for every home in every location.

Extended Colour Range

We have introduced 8 new colours into our already extensive range of 40 Premium Colours in order to stay ahead of these trends. There are darker blues and greens (Bahia Blue and Moss Green being my personal favourites), bolder shades like Paradise Green and Caribbean Blue, coupled with the earthy and classic shades such as Clay, Mushroom and Putty. Each palette is designed to support the on-trend lifestyle choices that consumers are making today and is backed up by suggestions for hardware, glass and glazing too. In addition, the new brochure will feature popular RALs with a bespoke take on classic colours like Ruby Red (3003), Crème (9001) and Graphite Black (9011) which align to popular aluminium profiles.

Finishing touches

And we don’t stop there. We pay close attention to the finer details too, including supplying painted drip bars and co-ordinating edgebanding for doors that open-in, to match any colour choice. It’s often these finishing touches that make all the difference to the completed look – the seamless integration of a front door into the rest of a property’s design, both inside and out.

If you would like to find out more about or would like a copy of the new brochure when it is available, call: 01625 428955

Don’t Be Limited On Choice When It Comes To Prepped Doors

Following the launch of our Customer Charter earlier this year, the UK’s leading independent composite door supplier DOORCO makes another bold statement to the market with a “no restriction” prepped door service promise.

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“It is well documented that the popularity of the composite door is growing and the market is getting bigger,” says Dan Sullivan DOORCO’s MD.  “With this demand comes complexity – customers are demanding more choice and there is greater competition out there.  For DOORCO, our policy is to not only keep up with these demands, but also make sure these complexities aren’t an issue for our customers.

 

“Having a prepping service is nothing new, but how many composite door manufacturers offer this service with no restrictions? DOORCO customers can order any slab, design, glazing cassette and glass combination.  And when it comes to colour, in addition to our eight standard slab colours (including Anthracite Grey) and 38 premium colours, we can also supply any RAL colour as a special order.

 

“A door slab is a complex product, making machining them a difficult process, but we can prep for any lock; any hinge; open in; open out; edgeband painted or not.  The calibre of our team has enabled us to offer this added value service to our customers.  We have the technology and expertise to ensure they are right first time – and if they’re not, that’s our problem!

 

“In addition to standard prepping, we can pre-glaze the doors for you too.  Whether it’s a complex contemporary door glazed with Inox or Urban, or something more traditional using Tri-SYS, DOORCO’s glazing service offers this choice.  For us, it’s about taking the pain away from our customers and offering the best service we possibly can.

 

“Delivering exceptional service is central to everything we do at DOORCO and what our business is built around. Our Customer Charter sets clear, measurable promises to our customers that we will hold high stock levels and delivery quickly, and our prepping service is about added-value.  It is our drive to be the composite door supplier of choice and open up the world of choice composite door has to offer to everyone.”

 

For more information on how we can support your business, call us on 01625 428955

Doors for Every Location – It’s All About Innovation

Jayne Sullivan, Operations Director at DOORCO talked recently to GGP Magazine about the evolution of the composite door market and how the only way to stay ahead is to Jayne Newinnovate across products, service and marketing.

 

Doors for Every Location – It’s All About Innovation

 

Our connection to the door industry goes back many years, starting out in the family business supplying timber doors, right up to setting up DOORCO and becoming one of the UK’s leading composite door manufacturers.  Once seen as an add-on to the window market, there has been a clear switch in recent years that has put doors front and centre of the fenestration industry.  The composite door has driven this.

Starting out importing just one container load of composite doors directly to our first customer, competing against one supplier that saturated the market, DOORCO is now one of the leading composite door suppliers.  It hasn’t always been an easy journey, but the key thing we have learned is that innovation is the only way to keep ahead of the game. Being independent has allowed us to drive our business forward through innovation, providing differentiation in our products and services.  In a competitive market, differentiation is key.

 

Paying Close Attention

Being aware of the market, competitors and customers is crucial to the success of any business.  But looking beyond this, recognising that we are part of the home design market is vital.  After all the front door is one of the most important features of a house nowadays.  Fashion can be fickle – what’s ‘hot’ now isn’t necessarily ‘hot’ tomorrow. But equally when it comes to design, interior trends generally filter through to the exterior. Keeping ahead of these trends means paying close attention to how, where and what we need to be offering to our customers.

 

Doors for every location

DOORCO already has the widest range of designs and — customers tell us — the best looking composite door finish in the market. But as we evolve we need to do more. We want to redefine composite doors, doing away with simple “traditional” and “contemporary” labels, moving away from standard ‘door-in-house’ imagery and providing something more inspirational than lines of SKUs.
Our new brochure is a great example of this. The current brochure seems to have become the template for many; it’s comprehensive, well-structured, well laid-out and our DC Door supplement June 3customers love the fact that it can be easily wrapped with their logos and colours.  But as a company brochure that really reflects what DOORCO is about, it was time for some more innovation.

 

Our current advertising campaign reflects the style you will see inside the new brochure and is quite different from anything our industry has seen before.  Our wide product range is defined by four lifestyle collections – Metro, Rustic, Classic and Deco – each with its own, unique hero image.  We may have exaggerated the settings but they’re stand-out for a reason – they demonstrate that DOORCO can provide a design-inspired door for every home in every location.

 

Choice in Colour

Colour is still the main topic of conversation and colour choices are getting bolder.  We are introducing eight new colours into our already extensive range of 40 Premium Colours.  There are darker blues and greens (Bahia Blue and Moss Green being my personal favourites), bolder shades like Paradise Green and Caribbean Blue, coupled with the earthy and classic shades such as Clay, Mushroom and Putty. Each palette is designed to support the on-trend lifestyle choices that consumers are making today.  The new brochure will feature these new colours alongside popular RALs with a bespoke take on classic colours like Ruby Red (3003), Crème (9001) and Graphite Black (9011) which align to popular aluminium profiles.

 New Colour Range

We pay close attention to the finer details too, including supplying painted drip bars and co-ordinating edgebanding for doors that open-in, to match any colour choice. These inishing touches make all the difference to the completed look – the seamless integration of a front door into the rest of a property’s design, both inside and out.

 

One step beyond

Of course, there is no point in having the best finish and the boldest marketing campaign if you don’t have the means to deliver.  Service is just as important and our DOORCO Customer Charter clearly defines our promise to deliver on time, in full and fast.  It gives our customers a clear statement that is measurable and that we can be held accountable against.  This is backed up further with added-value options like the newly launched glazing service that offers the Inox, Urban or TriSYS glazing cassette systems as a pre-glazed option to all our distribution and prepped door customers.

Customer Charter 2

 

Innovation and attention to detail across our products, services and marketing offers the differentiation our customers need to stand out in a competitive market. Moreover, it gives the homeowner doors that represent the lifestyle choices they desire.

 

If you would like to find out more about DOORCO as a supplier, or would like a copy of the new brochure when it is available, call: 01625 428955