Nothing says British Summertime like long afternoons whiling away the hours in a local boozer. As I’m bumbling from one beer garden to the next, I’ve been keeping my (slightly blurred) eyes peeled for some stunning doors & it is with huge lamentation that I have to say – I’ve been sorely disappointed.
Now, don’t get me wrong – it’s not all doom and gloom. There are some beauties out there. But on the whole – a vast number of pubs seem to be underestimating the allure of a dreamy door – perhaps under the false impression that the door is only useful when open to be stumbled through by the general public.
Today, there are more pubs, bars, cafes and small businesses than ever to choose from. Each place pays a healthy chunk to have their premises and an even heftier sum on marketing – often completely forgetting the most visible thing about the store will often be the front door!
So I thought I’d pull together some examples of businesses that are making a great use of their doors and hopefully inspire others to put this valuable real estate to good use!
The Smart Art Approach
Every business wants to be memorable and an easy way to do that is going for bright colours – or better still, turning the entrance into a piece of art. Us Brits tend to be quite reserved when it comes to our doorways, so in a street full of plain Janes, why not go wild with a splash of colour and be the exotic Tarzan in town?
The Dream Theme
Perhaps you’re trying to specialise and be known around the block as the true connoisseur of something. One option is to really hammer home that message with a themed door. Don’t wait for people to get inside, show the world what you’re about!
Pass the Glass
Just because you’ve got glass doors, doesn’t mean you should pass the opportunity to make a statement. Some simple sticker designs are a really cheap but effective way of making you stand out from the rest of the street.
Equally, don’t just think of your fire-doors as a place to look at whilst rolling your eyes during the 10th fire drill of the month. Make sure you’ve got all the right signage and then try using the space to show a bit of your business’s personality.
Celebrating Years Gone By
If you’re lucky enough to have a building with an old wooden door that still works, then do everything you can to highlight its beauty. They don’t quite make them like they used to!
It’s a Door World After All
As you can see – there are great ways any business can make use of their doors. But what if your business is actually selling doors themselves? A brochure can only go so far & doesn’t provide the excitement that I believe door shopping should. Instead, some businesses are providing a more memorable experience which allows customers to see the doors up close and personal. Formby Composite Doors & Coffee Lounge have taken this approach and set up a small coffee shop where you can sip on a latte, surrounded by Vista & DOORCO doors (heaven!) and be confident in whichever one you choose.
So there we have it – the humble door has many uses and although a business’s success might not hinge on it – an appealing door goes a long way to locking down against competition.
Until next time,
Jeyda, Chief Doork
Creative Consultant for DOORCO